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Digital Transformation: Coty’s Five Year Plan
Addressing radically changing consumer behaviour, aggressive market challenges and rapid developments in technology, global brands are investing in digital transformation…
Conquer the hearts of your customers – 7 tricks to ensure a successful change management to the digital transformation.
Everything you do should be focused on making you loved by your customers. We believe that this can only be…
Powered by the Silicon Dragon: New Take on Digital Transformation
While most people still believe that Silicon Valley is the epicenter of digitization, China has become the largest and fastest…
Europe’s digital transformation – what would Google do? – Fireside Chat with Philipp Schindler
What does it take to stay competitive in today's ever-changing digital landscape? Why do companies need to invest in education…
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
...in Cologne, yesterday the digital economy started discussing not only...
DMEXCO 2018: Digital economy puts people front and center
...meeting place for all major decision-makers from the digital economy,...
dmexco: Take C.A.R.E. is the motto for 2018
...ecosystem for digital marketing and digital transformation and at the...
DMEXCO launches podcast – RMS on board as partner
...and expert for digital transformation, and Alexander Wunschel, digital consultant...
About DMEXCO
DMEXCO is the meeting place for key players in digital...
How to meet the challenge of digital disruption – key success factors for the digital enterprise
Digital technologies have redefined how people work and how they live. Technology is already changing traditional industry structures and economics…
The digital revolution, again: How conversational interfaces and AI make digital technology personal and human
EN The digital revolution, again: How conversational interfaces and AI...
The speaker highlights at DMEXCO 2018
...point for all major decision-makers in the digital economy, marketing...
Lufthansa FlyingLab: DMEXCO 2018 starts above the clouds
...insights into the most exciting digital topics at present and...
The role of emotion in shaping digital experiences
Emotions shape what we remember from an experience – both positive and negative. And those shared memories affect customers’ emotional…
dmexco completes its management team: Dr. Dominik Matyka named Chief Advisor
...of the digital economy. It sets the digital agenda and...
Was kann ein Digital Workplace leisten? Ein Leitfaden zur Einführung eines digitalen Workplace.
Die technologische Basis eines modernen Arbeitsplatzes bildet der Digital Workplace. Unser Seminar vermittelt grundlegendes Know-how sowie aktuelle Zahlen für die…
DMEXCO 2018: All partners & sponsors
...and digital-related media. An overview of all partners and sponsors...
Best Practices der digitalen Transformation – Daten und das richtige Mindset als Erfolgsfaktoren
Mit einem Best-Practice-Ansatz zeigen wir in diesem Vortrag auf, wie trotz gewachsener Strukturen die digitale Transformation im Marketing und in…
Saskia Steinacker
Saskia Steinacker was named Head of Digital Transformation in February 2017. In this capacity, she leads Bayer’s digital transformation in…
Olaf Rotax
Born in Hamburg, Olaf Rotax is Founder and Managing Director of dgroup /since 2016 part of Accenture, one of the…
Becoming Blockchain-Ready – How members of the digital advertising industry can be a part of the revolution.
Blockchain is poised to transform the world, but not every industry is ready. What makes an industry ripe for blockchain…
Genetic versus Binary – which code is superior? Are digital colleagues the universal solution to the creative challenges?
Digital Marketing experts are increasingly faced with the challenges of shorter time-to-market while feeding omnichannel commerce. The general direction to…
Breaking the Traditional Agency Silos: Changing the Work in the Digital Economy
As clients become increasingly digitally-savvy, the need has arisen for a unified approach across owned, earned, paid and shared media…
Brave the seismic shift – The future of creative digital consultancy
The media landscape is undergoing a seismic shift. Between 2016 and 2017, a survey by the Association of National Advertisers…
New CI and Website: DMEXCO shows off a New look for its 10th Edition
...more digital signage solutions such as digital posters, signs and...
Tobias Schiwek
Tobias Schiwek runs UFA X as Managing Director. He is also Chief Digital Officer of UFA GmbH. From March 2017,…
Chris Babayode
Chris Babayode is the Managing Director of the MMA in EMEA with a remit to enlighten, empower and enable marketers…
Conference
Presenting the Future 190 Leading minds of the digital industry...
From Formula1 Champion to a Digital Platform
From Formula1 Champion to a Digital Platform Starting as a kart driver at the age of six, Nico Rosberg successfully…
How the World’s Biggest Brands are Leading the Digital Revolution and Taking Customer Confidence to a new Level.
Marketers are under immense pressure to accelerate the delivery of digital experiences that are relevant to their audience’s interests. But…
GDPR – How to be in control in the digital jungle
The EU General Data Protection Regulation (GDPR) is the first EU-wide regulation dealing with the protection of personal data. But…
‘Generation Z’ – Address the right target group despite digital oversupply
Customers and employees increasingly expect to experience the simplicity of their digital experiences from the private environment in a business…
Growth of Programmatic, Adtech and digital advertising models in Africa and emerging markets
Programmatic technology is taking a deep dive on digital advertising in emerging markets. While the countries in Africa are jumping…
Transformation in an age of disruption
"Transformation? No job at the push of a button. The dynamism in our markets, the massive cultural shift and the…
Die größte Liebesgeschichte des Age of Customer: warum Service Design Thinking so gut zur digitalen Transformation passt.
Das größte Taxi-Unternehmen der Welt besitzt kein einziges Auto und der größte Hotellerie-Konzern kein einziges Hotel. Diese Erfolgsgeschichten zeigen, dass…
Blake Cahill
Blake Cahill SVP, Global Head of Digital Marketing & Media Blake Cahill is the global head of digital marketing and…
Judith Kühn joins dmexco as new Director Conference
...the digital economy is strengthening its management. Effective May 16,...
dmexco goes for greater quality in 2018
...the digital economy. It sets the digital agenda and acts...
Start-up Highlight: DMEXCO Brings SevenVentures Pitch Day 2018 to Cologne
...and its wider region as a homebase for digital founders...
DMEXCO brings Milko Malev on board as Director Communications & Media
...decision-makers in the digital economy, marketing and innovation, is further...
Envisioning The New Era For Digital Publishers: Applying Data To Boost Ad Revenue
We all know there's great power in ad auction data when it comes to digital media monetization, but unlocking potential…
Hidden champions? What role are playing German Tech Companies in the Global Market of Digital Advertisement
Christian Henschel (CEO & Co-Founder Adjust) will speak together with Pan Katsukis (CEO & Co-Founder Remerge), Tim Kochella (CEO &…
Voice Search and Digital Assistants: Optimizing Customer Experience in the Age of Conversation
Voice search, Chatbots, digital Assistants: Conversational AI is here to stay in its many forms, and it’s bringing with it…
Are you a Digital Experience Leader or Laggard? A close look at the results of a study for your competitive advantage.
Experience has become the new competitive differentiator as product and price similarities amongst companies continue to commoditize. What does it…
Is your brand safe? – Protecting your digital investment in the age of unsafe content
Brand safety continues to continues to be top-of-mind in 2018. But risk means different things to different brands, and while…
How the return of storytelling in digital advertising is engaging users to branded content
Consumers crave content that entertains them, educated them or inspired them. They want to feel emotions, rather than a bland…
A/B testing goes experimentation – Are you ready to push the boundaries of digital experiences?
In this session you will learn how to unleash the power of digital experience optimization Why experimentation is more than…
Final countdown: the last news prior to DMEXCO 2018
...the global digital community will convene at Koelnmesse for DMEXCO...
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...Angeles, Miami, London and Berlin. His fascination for the digital...
Chris Berend
Chris Berend is a Senior Vice President for CNN, overseeing all digital video content for the network including the premium…
Let’s discuss closed-loop digital marketing with programmatic mindset targeting & measurement
You want to find ways to optimize your digital campaigns for closed-loop marketing? We want to discuss with you the…
DECODING DIGITAL MARKETING – Navigation im Zeitalter der Marketing-Hypes
After the discovery of language, writing, telephone and telefax, digitalization promises to be the next quantum leap in communication evolution:…
Digital Analytics im Recruiting-Prozess – So verbessern Sie Ihr Personalmarketing
Um heute ein erfolgreiches, ganzheitliches Personalmarketing betreiben zu können, wächst auch die Anforderung an Recruiter, sich Fachkenntnisse im Bereich Digital…
Sean Kegelmann
Sean Kegelman, Global Head of Data and Audience Solutions at Spotify, oversees the streaming platform’s mission to help brand marketers…
Alicia Hatch
Alicia Hatch is currently building the creative digital consultancy of the future as the Chief Marketing Officer of Deloitte Digital.…
Tina Beuchler
Tina Beuchler, Digital & Media Director, Nestlé Deutschland AG, is currently responsible for implementing and managing the digital transformation at…
Happydemics, consumer insights provider designed for digital age.
EN Happydemics, consumer insights provider designed for digital age. 1...
How Bots can rule digital customer care – Smart Virtual Assistants for greater success in E-Commerce and customer service
EN How Bots can rule digital customer care – Smart...
Real-life games in a digital world.
EN Real-life games in a digital world. 1 39291 64...
Leveraging Enterprise Ad & Revenue Operations Platform for Managing Digital Media Business
...Operations Platform for Managing Digital Media Business 1 39277 64...
3 Mind-Blowing Ways AI is Disrupting Digital Marketing
EN 3 Mind-Blowing Ways AI is Disrupting Digital Marketing 1...
Joanna Wells
Joanna Wells is Vice President, Digital Content, MTV and Comedy Central, Viacom International Media Networks (VIMN). Based in London, Wells…
Josh Golden
Josh Golden was named President & Publisher of Ad Age in June 2016. In September of 2017, he re-launched the…
Digital Quality comes to reality: Wie die digitalen Marktstandards im täglichen Business richtig und effektiv genutzt werden
Im schnelllebigen digitalen Business müssen wichtige Informationen und Ergebnisse zügig und gleichzeitig verlässlich bereitstehen. Denn die Ansprüche, vor allem an…
Paper Is The New Digital – Optimierung d. Customer Journey mit integrierten Direct Mailings und Offline-Daten
Reines Online-Marketing stößt an seine Grenzen: Sinkende Wahrnehmung d. Reichweiten führen zur abnehmenden Wirkung digitaler Touchpoints. Eine Herausforderung für Werbetreibende,…
Wie digital denkt Deutschland?
Das Wort Digitalisierung hat als Buzzword schon fast ausgedient und dennoch hat sich noch nicht viel getan. In Europa gibt…
Hear the Hype: Podcasting in the Digital Age
In Germany, podcast listening on Spotify has increased 150 per cent year over year, and growth rates globally are consistently…
DMEXCO partners with Unilever Foundry to launch start-up innovation showcase
...of innovations and inspiration for the digital industry. This is...
The principles of personalisation in digital advertising
Recent research shows that 75% of businesses say personalised communication is essential to their future. Yet just 12% of those…
Future Skills in Brand Building: How to Transform into a Modern Marketing Department
What are the future skills required for marketing in a digital age? While technology and the management of big data––including…
DMEXCO 2018: New Tickets, Stable Prices
...community for key players in digital business, marketing, and innovation....
iq digital media marketing gmbh
iq digital media marketing gmbh is one of the leading sales organisations for quality digital media and media brands. As…
Hall 08 | Stand C031 D030
Real,- Digital Payment & Technology Services GmbH
Hall 07 | Stand B058
Bertelsmann SE & Co. KGaA Digital Marketing Services
Unsere Digital Marketing-Experten von der DeutschlandCard sowie aus den Business-Units Dialog und Campaign unterstützen Kunden von der Strategieentwicklung über die…
Hall 07 | Stand B018
Digital Element
Digital Element is the global leader and industry pioneer of IP geolocation technology. Our IP Intelligence solution is deployed by…
Hall 07 | Stand D013a
sogedes.digital AG
SOGEDES offers creative solutions for the design of your Customer Experience, Digital Conversation, Workforce Engagement and Business Automation areas -…
Hall 07 | Stand D029
UDG United Digital Group GmbH
Hall 08 | Stand A051
Actum Digital GmbH
We help companies develop their digital strategy and propose a technology platform for a personalised and consistent customer experience across…
Hall 06 | Stand C060 C069
Ippen Digital Media GmbH
Die Ippen Digital Media ist im Bereich digitale Kommunikation strategischer Partner für Unternehmen. Wir unterstützen Sie dabei, Ihre digitale Kommunikation…
Hall 08 | Stand C069
Adlib Digital Limited
Hall 05.2 | Stand Start-up Village
Digital Hub Cologne GmbH
Der Digital Hub Cologne (DHC) ist der zentrale Ort und erster Ansprechpartner zum Thema Digitalisierung und Innovation für etablierte Unternehmen…
Hall 05.2 | Stand Start-up Village
Triton Digital Inc.
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than…
Hall 06 | Stand E025
Jocelyn Lee
Jocelyn Lee is the Head of Media Strategy and Ad Technology at Heat, a creative agency powered by Deloitte Digital,…
Ben Sutherland
Ben Sutherland is Diageo’s first Chief Digital Officer, having joined the drinks business in 2016 to shape its digital future.…
Laricea Roman-Halliday
Digital Media & Marketing specialist with experience in global businesses and exposure to a wide range of digital channels. Key…
Sheila Colclasure
As Global Chief Data Ethics Officer and Public Policy Executive for Acxiom and LiveRamp (an Acxiom company), Sheila directs the…
Stefan Winners
Since October 2012 Stefan Winners is member of the Executive Board of Hubert Burda Media, responsible for digital businesses in…
Lothar Prison
Lothar Prison is Chief Digital Officer and Managing Director of Publicis Media, responsible for the digital strategy and the expansion…
Kelly Day
Kelly Day is President of Viacom Digital Studios, an original content studio dedicated to creating quality programming for the social,…
Bundesverband Digitale Wirtschaft (BVDW) e.V. Digital Lounge
Hall 08 | Stand B050
kolb digital gmbh
Die kolb digital gmbh ist ein führendes Unternehmen in der Medien- und Kommunikationsbranche. Wir verbinden komplexe Strukturen mit softwarebasierten Prozessen…
Hall 08 | Stand C021
diva-e Digital Value Excellence GmbH
Die diva-e Digital Value Excellence GmbH (www.diva-e.com) ist mit ihren vier Business Units (Strategy, Platforms, Advertising, Datacenters) entlang der digitalen…
Hall 07 | Stand C021 E024
DuMont Digital GmbH & Co. KG
Hall 08 | Stand C021
Russmedia Digital GmbH
Hall 08 | Stand B018
LEAP Digital Marketing GmbH
Die Online-Marketing-Agentur LEAP/ ist im Jahr 2015 aus den beiden renommierten Agenturen Barketing und ConversionLift entstanden. Die Fusion der beiden…
Hall 08 | Stand C011 D018
diva-e Digital Value Excellence GmbH
Die diva-e Digital Value Excellence GmbH, mit Hauptsitz in Berlin (www.diva-e.com), bietet Unternehmen das komplette Lösungsportfolio für den Aufbau ihres…
Hall 07 | Stand C042
diva-e Digital Value Excellence GmbH
Die diva-e Digital Value Excellence GmbH, mit Hauptsitz in Berlin (www.diva-e.com), bietet Unternehmen das komplette Lösungsportfolio für den Aufbau ihres…
Hall 08 | Stand A031 B030
MSO Digital GmbH & Co.KG
Four companies with the same target: working for the digital transformation. basecom, brandence, MSO Digital, and netspirits  with experts    in…
Hall 07 | Stand C048
Improve Digital International B.V.
Hall 08 | Stand E040
Collectcent Digital Media Pvt. Ltd.
Hall 07 | Stand E055
EMX Digital, LLC
Hall 08 | Stand D055
Philipp Markmann
Driving digital transformation to unleash growth for all 33 L’Oreal brands in Germany. Leading and engaging a cross- functional team…
Kaustav Bhattacharya
Kaustav is responsible for the growth and transformation of R/GA's technology offerings across the EMEA region and forging R/GA's strategic…
Martin Ott
As VP Central Europe at Facebook, Martin Ott is responsible for the development of Facebook’s business in the region Germany,…
Chris Taylor
Chris is Chief Information Officer at The Telegraph. He has spent 15 years focused on technology in the media industry,…
Nils Stamm
Nils Stamm is Chief Digital Officer at Telekom Deutschland. In this newly established role, he is responsible for the digital…
Christine Removille
Christine has extensive experience leading global, digital transformation programmes in media & entertainment, consumer goods, cosmetics retail, automotive, life sciences…
Stephan Noller
Stephan Noller, 47 – Psychologist and Serial Entrepeneur from Cologne, Germany. Developed the first machine learning based audience measurement system…
Technology Partner
Björn Kaspring
Björn Kaspring is working as Vice President Digital Products at the leading german digital marketeers Ströer Digital Media GmbH. He’s…
Marcus Casey
Marcus Casey has been Vice President eCommerce and Customer Journey Digital Services at the BMW Group since May 2017. He…
Stephan Giesler
Stephan Giesler Head of Digital Innovation Dialogue, Continental AG Stephan Giesler has been heading the department for “Digital Innovation Dialogue”…
Exposition
190 All dimensions of digital marketing DMEXCO is the meeting...
Franziska von Lewinski
Franziska von Lewinski is a German digital expert and member of fischerAppelt’s executive board since 2014. She is responsible for…
Winston Binch
Winston Binch is Chief Digital Officer at Deutsch North America, and Practice Lead at Great Machine, an innovation studio that…
Nikos Acuna
Nikos Acuña is an author, speaker, and futurist. He brings 20 years of experience at the intersection of data, technology,…
How marketers can be enlightened, empowered and enabled in a mobile world
Diageo's Chief Digital Officer, Ben Sutherland and Chris Babayode, Managing Director MMA EMEA will talk about the challenges in the…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
Florian Dohmann
Florian Dohmann is founder and managing director of Birds on Mars GmbH, a Berlin-based company that enables organizations to develop…
Careless Society?
Climate change, demography an rising nationalism: The challenges for the next generation are immense. Do we live is a “caring…
Why Diversity in AI
The digital revolution and most of the impacted working areas in the technology world are still men dominated. Based on…
Nigel Morris
Nigel is the Chief Strategy and Innovation Officer for Dentsu Aegis Network. His core focus is the delivery the DAN…
Start-up Village
...of the digital industry for your company. Do business, present...
Peter Szyszko
Peter is the CEO of data analytics company whiteBULLET, which detects websites and apps engaged in IP infringing activity and…
Burkhard Leimbrock
Burkhard Leimbrock can look back on nearly 20 years of management experience in the marketing and sales area of digital…
Tim Ringel
As Global CEO of Reprise, Tim Ringel drives the agency’s growth and expansion as well as the continued development of…
Anne Gerleit
Anne Gerleit has been in charge of Brand Management for BUNTE.de at BurdaStudios since the beginning of 2017, starting her…
Gera Geissel
Gesa joined Henkel in 2006 and built her career in various national and international positions in strategic Marketing and Category…
World of Experience
...Exhibitor Present your product and be part of the digital...
Nina Zimmermann
Nina Zimmermann was born in the UK and has held various executive positions in the digital sector in Germany at…
Robbie Douek
Robbie joined RFRSH in March 2018, as President and Chief Commercial Officer. He is responsible for all business operations, production…
Nola Solomon
Nola Solomon’s expertise in programmatic, mobile, and connected TV places her at the nexus of innovation in the digital landscape…
Bethan Crockett
With 18 years of experience working on the front line of digital advertising at Yahoo! then Microsoft, Bethan started her…
Ben Wood
Ben oversees the strategic relationship between Facebook and the agency community in the region, targeting sustained growth and the development…
Giuseppe Caltabiano
Giuseppe is a global Marketing VP with more than 20 years’ success spearheading instrumental B2B & B2C operations, specialising in…
Kevin Cochrane
Kevin Cochrane was appointed to the position of Chief Marketing Officer (CMO), SAP Customer Experience, in February 2018, bringing over…
Achim Himmelreich
Mr. Achim Himmelreich Capgemini Deutschland GmbH IT Transformation Director CSS...
Karin Libowitzky
Karin Libowitzky has taken over as CEO at Vizeum Germany in summer 2016. Prior to that, she was Managing Director…
Maike Abel
Maike Abel, Head of Media Communication Nestlé Deutschland AG is leading the German media department in the context of Nestlé’s…
Matthias Wahl
Matthias Wahl studied business administration at the European Business School in Oestrich-Winkel, Paris and London from 1980 to 1985, after…
Stephan Bruhs
Mr. Stephan Bruhs Accenture Interactive Digital Transformation Manager 238...
Achim Himmelreich
Mr. Achim Himmelreich Capgemini Digital Transformation Consumer Products & Retail...
INNOVATION WORKSHOP: Think new. Transform now.
Wandel ist universell, nicht nur digital. Er verändert die Gesellschaft, Kultur, Technologien und unser Denken. Wie können und müssen Unternehmen…
The 3 Prophets
Humans are not only using digital devices, in near future they become a connected being themselves: What will we as…
Christian Sauer
Christian Sauer studied at the University of St. Gallen and gained experience in banking and consulting in Mexico, USA and…
Christian Strobl
Christian Strobl is a self-taught full-stack hacker and has been programming since he's 11 years old. As CEO of Hackerbay,…
Max Conze
“I have always been passionate about entertainment and commerce. Ready to put all my energy in working with the 6,500…
Journey to the Cloud
“One of the hot topics in digital transformation is Cloud, there is a huge amount of noise surrounding cloud services.…
Mario Widmann
...Programmatic Marketing Agency Manager Strategy, Innovation & Digital Transformation 238...
The role of the media buyer in 2019
Mike Shaw, will discuss the evolution of today’s media buyer, sharing insights from our recently commissioned research on how media…
DAM Smart Content: How AI changes the way content is created, managed, published and consumed
Artificial Intelligence is one of the biggest buzzwords today. In Digital Asset Management, it already plays a key role in…
Natan Edelsburg
Natan Edelsburg is the Chief Operating Officer at Muck Rack, a digital PR and journalism platform, where he handles the…
Where are all the dollars gone? Reinventing Publishing
As media and advertising have shifted online, the media enterprises have become increasingly interconnected across their supply chains. What are…
Rus Yusupov
Rus Yusupov is an American tech founder and entrepreneur whose successful businesses include Vine and HQ Trivia, the recently launched…
MMA Germany – How to win the mobile video creativity challenge
Digital time spent will surpass the time people watch TV in 2018. Although mobile internet consumption is surpassing nearly all…
Qualität – die (neue) Benchmark für Vertrauen.
Die werbungtreibende Industrie braucht Sicherheit für ihre digitalen Werbeinvestments. Vergleichbarkeit und Transparenz schaffen Vertrauen und damit Sicherheit. Die Fokusgruppe Digital…
Is CRM the future of media? Explore L’Oréal’s CRM strategy
numberly, along with L'Oréal UKI, will discuss L'Oréal's global CRM strategy: - How can we leverage CRM data, Metrics and…
Creating the new species? When machines are taking over control – how can we stay human?
In the Digital Era, with an increasing amount of data and Artificial Intelligence, we are accelerating into a Time where…
Quality: The Choice Every Brand, Agency and Publisher Needs to Make
With 73% of consumers unwilling to return to a website if it’s slow to load or difficult to read, the…
Tickets
...will experience digital trends, tap into future business potentials, and...
Expo
Presenting the Future All dimensions of digital marketing Touch and...
The Art and Science of Storytelling: How Technology Emboldens Creative Advertising
In the sphere of digital advertising, personalization solutions such as Dynamic Ads are becoming more and more prevalent.   Digital…
High Intent Micro Moments – Neue Wege für Digitales Publishing, um Millennials zu erreichen
Das Internet hat die Art und Weise, wie sich Medien definieren, längst über den Haufen geworfen. Die Digitalisierung analoger Geschäftsmodelle…
Events
...in digital business, marketing and innovation. 20180912 20180913 DMEXCO 18...
SMS Marketing: Washed Up Tech or Wave of the Future?
Mobile text messaging is often forgotten in digital marketing budgets. Yet, as the most trusted consumer channel as well as…
Ben Plomion
Ben is the Chief Marketing Officer at GumGum, with responsibility for brand management, integrated marketing programs and corporate communications. He…
Geoff Ramsey
Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and…
Stephanie Caspar
Dr. Stephanie Caspar, President Technology and Data, joined Axel Springer in 2013. She manages the digital portfolio of News Media…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
How Voice and Image transform customer experience and solve business challenges through data & AI
Digital, data and AI have become the basis of a major industrial revolution. The marketing and advertising field is one…
Julia Peglow
Julia studied visual design at the Hochschule für Gestaltung Schwäbisch Gmünd and at Ravensbourne College of Art and Design in…
Kristian Costa-Zahn
In February 2018 Kristian Costa-Zahn started working as Director Creation & Innovation at the EndemolShine digital studio Beyond, after working…
Sarah Mansfield
Sarah Mansfield started at Unilever in June 2012. Through media thought leadership, innovation and creativity, she leads Global and Local…
Alexander Käppler
Mr. Alexander Käppler diconium digital solutions GmbH senior digital consultant/...
Neal Mohan
Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products and user experience on all platforms…
Björn Kaspring
Mr. Björn Kaspring Ströer Digital Media GmbH Vice President Digital...
Robert Detering
Robert Detering has been responsible for Product Development at BUNTE.de and the associated digital platforms since February 2018. Before joining…
Alex Hewson
Alex has over 16 years of media experience in agencies, starting his career buying TV and Outdoor across brands such…
Karl Bunch
Karl is a technology entrepreneur with a thirty five year track record of leveraging technology for successful business outcomes. Karl…
Julie Shumaker
Within the games industry, Julie is a pioneer in leveraging the power of play to drive advertiser value and developer…
Martin Lütgenau
As the Managing Director of BurdaForward Advertising GmbH, Martin Lütgenau is responsible for the direct and programmatic sales and the…
Philipp Peitsch
Dr. Philipp Peitsch has been active in e-commerce and digital services for 18 years and developed, supervised and operated digital…
Sabine Eckhardt
Sabine Eckhardt, Chief Commercial Officer at ProSiebenSat.1 Media SE, is responsible for the monetization of the Group's content, primarily with…
Carsten Schwecke
Carsten Schwecke wurde am 19. Februar 1976 in Oldenburg geboren. Als Absolvent der ESCP-EAP begann er seine berufliche Laufbahn in…
Viacom presents Small screens, big changes
Home to iconic brands MTV and Comedy Central, Viacom has vast experience in creating content for youth audiences. As the…
Axel Steinman
A proven strategic leader, Axel Steinman boasts an extensive experience in building successful teams, businesses and partnerships across many international…
Take C.A.R.E. Driving Change through Curiosity, Action, Responsiblity and Experiences.
Take C.A.R.E Driving Change through Curiosity, Action, Responsibility and Experiences Stay curious, act consciously, take responsibility and create special experiences.…
Jon Block
Mr. Jon Block Amobee 238...
Ari Lewine
Mr. Ari Lewine TripleLift 238...
DMEXCO Welcome
EN DMEXCO Welcome 3 28724 64 28729...
Christian Endres
Mr. Christian Endres b.telligent GmbH & Co....
Nick Manning
Mr. Nick Manning MediaLink Senior Vice President...
Reinventing the Industry with AI and Creativity at the Core
Over the past year, Arthur Sadoun has been on a mission: to accelerate Publicis Groupe’s transformation from a holding company…
Oded Noy
Mr. Oded Noy ZEFR Chief Technology Officer...
Jana Meron
Ms. Jana Meron Insider, Inc. Senior Vice...
Webinare – digitaler Dialog in einer digitalen Welt
Die Digitale Transformation verändert unsere Welt irreversibel und beeinflusst den Dialog zwischen Anbietern und potentiellen Kunden grundlegend. Webinare ermöglichen diesen…
Felicity Carson
Felicity Carson is the CMO for IBM Watson Customer Engagement which covers a set of solutions that helps organizations personalize…
Florian Heinemann
Florian Heinemann is a founding partner at Berlin-based early stage VC Project A, where he is responsible for marketing, CRM…
Ingo Notthoff
Mr. Ingo Notthoff T-Systems Multimedia Solutions GmbH...
Jens Redmer
Mr. Jens Redmer Google Inc Principal, New...
Lorena Jaume-Palasí
Ms. Lorena Jaume-Palasí AlgorithmWatch Mitgründerin und Geschäftsführerin...
Andrea Timmesfeld
Ms. Dr. Andrea Timmesfeld Generali Deutschland AG...
Wolfgang Faisst
Mr. Dr. Wolfgang Faisst SAP SE Head...
Ralf Haberich
Mr. Ralf Haberich CRM Partners AG CEO...
Ari Paparo
Mr. Ari Paparo Beeswax CEO 238...
Christian Wehner
Mr. Christian Wehner SAP Business Development Senior...
Gerald Böse
Gerald Böse (*1962) ist seit 1989 im Messegeschäft tätig. Nach Stationen in München, Düsseldorf und Karlsruhe ist er seit 2008…
The Power of Messaging as a Marketing Channel
Messaging is a rich marketing channel. With the explosion of mobile messaging, big and small brands are beginning to seriously…
From Insights to Action – Social Data – Tipps für eine erfolgreiche Unternehmensstrategie
Wir leben in einem Zeitalter, in dem Big Data und Social Media eine immer größere Rolle spielen. Das Sammeln der…
Ethische Regeln für Künstliche Intelligenz – Brauchen wir ein Algorithmen-Monitoring?
Maschinelles Lernen und Künstliche Intelligenz sind längst Teil unseres Alltags und bringen Fortschritte etwa in Medizin, Verkehr oder Arbeitswelt. Doch…
Elevate your Skills – Wie können wir Bildung in Zeiten der Digitalisierung neu definieren?
Die digitale Transformation fordert derzeit nicht nur die Wirtschaft heraus, sondern verlangt von Arbeitnehmern, das Buzzwort „lebenslanges Lernen“ ernst zu…
The Technology of Storytelling: Ad Tech’s Resurgence
A year ago, ad tech was written off in the face of the duopoly’s significant market share. However, in the…
Mehr Kundennutzen durch eine konsequent digitale Customer Experience.
Seit Langem gilt das Mantra "Der Kunde ist König“. Neu ist allerdings die Tatsache, dass der Kunde sich auch so…
Timotheus Höttges
Timotheus Höttges, born in 1962, is Chief Executive Officer (CEO) of Deutsche Telekom AG since January 2014. From 2009 until…
Jason Forbes
Mr. Jason Forbes COTY CDO 238...
Vittorio Bonori
Mr. Vittorio Bonori Zenith Global Brand President...
Simon Haddadin
Simon Haddadin (32) is the CEO and co-founder of FRANKA EMIKA GmbH - company that received the German Presidents Award…
Stan Chudnovsky
Stan Chudnovsky is Head of Product for Messaging at Facebook. Prior to Facebook, Stan was VP of Growth and Global…
Moon Ribas
Moon Ribas is a Catalan avant-garde artist and cyborg activist best known for developing the Seismic Sense, an online seismic…
Jenny Görlich
...Görlich OWM – Organisation Werbungtreibende im Markenverband Leiterin Digital 238...
Malte Galus
Mr. Malte Galus construktiv GmbH Director Digital Advertising 238...
Link Walls
Mr. Link Walls ChannelAdvisor VP Digital Marketing Strategy 238...
Andy Gallagher
Mr. Andy Gallagher Kantar Germany Domain Lead Media & Digital...
Susanne Stollhoff
...Rechtsanwältin (Syndikusanwältin), Head of Digital & Data Law 238 Dr....
Sascha Pallenberg
Mr. Sascha Pallenberg Daimler AG Head of Digital Content 238...
Oliver Bohl
Mr. Oliver Bohl KfW Director Digital Business 238...
Anke Herbener
Ms. Anke Herbener Digital Changers GmbH Gründerin und Geschäftsführerin 238...
Anke Herbener
Ms. Anke Herbener Digital Changers GmbH Gründerin und Geschäftsführerin 238...
Thomas Heinz
Mr. Thomas Heinz Kolle Rebbe GmbH Bodenleiter Digital 238...
Annika Förster
Ms. Annika Förster LVMH Parfums & Kosmetik Deutschland GmbH Digital...
Frank Bachér
Mr. Frank Bachér Radio Marketing Services GmbH Managing Director Digital...
Anne Feldt
Ms. Anne Feldt Accenture Interactive Digital Marketing Consultant 238...
Jan Erik Kruse
Ms. Jan Erik Kruse ASICS Digital Marketing Manager 238...
Melanie Gipp
Melanie Gipp is responsible for marketing activities for Marketo in DACH and has previously lead field and enterprise marketing for…
John Murn
In more than a decade of experience of digital strategy work in America and Southeast Asia, John Murn has learned…
Adrian Cockle
Mr. Adrian Cockle Hootsuite Digital & Social Media Strategy Consultant...
Christian Färber
Mr. Christian Färber Acxiom Deutschland GmbH Head of Digital Products...
Pippa Scaife
Pippa Scaife is Commercial Director, Emerging Brands at CNN International Commercial (CNNIC), where her focus is on growing partnerships for…
Kay Schneemann
Mr. Kay Schneemann G+J e|MS Head of Digital Research 238...
Tobias Schlömer
Mr. Tobias Schlömer Liechtensteinische Landesbank Senior Business Analyst Digital Banking...
Dr. Imme Baumüller
Ms. Dr. Dr. Imme Baumüller iq digital media marketing gmbh...
Tim Rottländer
Mr. Tim Rottländer iq digital media marketing gmbh Director Brand...
Debora Koyama
Debora Koyama is the Chief Marketing Officer for Europe at Mondelez International, one of the leading snacking companies in the…
Alexander Evangelinos
Alexander Evangelinos is responsible for the digital video strategy of BUNTE.de as a journalist, producer and developer in the Moving…
Benjamin Ruth
Benjamin (CSO DACH) founded Vice Germany in 2005 and now leads business development, with a specific focus on digital, TV…
Benedikt Schaumann
Mr. Benedikt Schaumann Nestlé Wagner GmbH Head of Digital Communication...
Phillip Böndel
Mr. Phillip Böndel BUTTER. GmbH Geschäftsführer Beratung Digital 238...
Adam Skalak
Working as Global Head of Search at Nestlé, Adam leads the Nestlé Global Search activity covering Organic, Paid, eRetail, Platform…
Rasmus Giese
Rasmus Giese joined United Internet Media in September 2013. In his role as Managing Director he oversees the media marketing…
Oli Marlow-Thomas
Mr. Oli Marlow-Thomas ADLIB DIGITAL LIMITED 238...
Melissa Dickman
With over 15+ years of advertising experience across traditional, digital and mobile advertising, Melissa Dickman is responsible for Taptica’s expansion…
Marci McCue
As a member of Flipboard’s founding team, Marci is responsible for turning Flipboard into a globally recognized brand with accolades…
Blockchain in Action – Hype No More
By now you've heard the hype that blockchain solves for transparency, eliminates fraud and addresses the flaws in OpenRTB, but…
Manfred Klaus
Manfred Klaus, born in 1966, has been a Managing Director and partner of the Plan.Net Group in Munich since August…
Paola Colombo
Paola is General Manager of Publitalia ’80, Mediaset Italy saleshouse, where she is leading the Adtech and Business development unit…
Sarah Bernuit
Ms. Sarah Bernuit IBM iX Vice President Europe Digital Strategy...
Giles Rhys Jones
Giles leads the marketing function at what3words and works with partners to help them communicate the benefits of 3 word…
Claudia Romo Edelman
Claudia Romo Edelman is an advocate for the inclusion equity and representation. Her mission is to use her voice to…
The Power of Achieving Harmony Between Bots & Humans
In this session we’ll discuss • how bots & human agents can work together to provide seamless, personalized interactions across…
How to successfully apply data & AI in the marketing value chain
The impact of your digital marketing campaigns depend on a chain of correlated activities: determining the strategy, definition of prospected…
How Voice and Image transform customer experience and solve business challenges through data & AI
Digital, data & AI have become the basis of an industrial revolution. Brands have to adapt to these ever-changing industry…
Sarah Lee
Ms. Sarah Lee Deutsche Bahn Digital Ventures GmbH Manager Venture...
Oliver Hülse
Oliver Hülse joined Integral Ad Science (IAS) as Managing Director for Central- and Eastern Europe in April, 2017. Oliver is…
Language Neutrality in International Marketing – How Technology Reduces Time-To- Market
International Content Marketing has become both an immensely valuable but also sensitive subject and multi-language communication is considered a main…
Claudia Schlüter
Claudia has been working in the field of marketplaces for 10 years. From the very start, she was part of…
Lina Santa Maria
Ms. Lina Santa Maria Digital River GmbH Senior Acquisition Manager...
Christian Stanke
Mr. Christian Stanke Eprofessional GmbH Senior Digital Strategist 238...
Jens-Michael Blümel
Mr. Jens-Michael Blümel TWT Digital Group GmbH Creative Director 238...
Itay Pincas
Itay Pincas, 17, is the founder of SaleUp, an E-Commerce startup that is creating a mobile-first solution allowing online sellers…
Amazon meets Webshop – Wie gehen Retail Media und Individualität zusammen?
Seit Amazons Einstieg in die Werbevermarktung nimmt das Interesse an Digital Retail Media stetig zu. Als zusätzlicher Verkaufskanal mit hohen…
How Internet of things will change commerce and how merchants of all sizes can profit
With 20 billion IoT devices by 2020, a new era of digital commerce begins; Join us in exploring the ins-…
Emotion detection – how emotions can drive your business’ success
Facial recognition is widely used by mobile handsets to authenticate the owner and unlock the device. In this session, we’ll…
Top 5 Conversion Killers and How to Beat Them
Top 5 Conversion Killers and How to Beat Them Using the experience we have within the MarketForce team in EMEA,…
Zwischen Schutz der Privatsphäre und echtem Mehrwert: Kundenansprache am Scheideweg?
Um Kunden nachhaltig zufriedenzustellen, müssen Unternehmen deren Privatsphäre und die Personalisierung in Balance halten. Viele Unternehmen wandern im Bereich der…
Wie der digitale Kundenservice über alle Kanäle erfolgreich gesteuert werden kann
Die digitale Kommunikation nimmt dramatisch zu und damit die große Bedeutung des Digital Customer Service. Anhand von Best Practices zeigen…
Will government policies get in the way of data heralding the onset of the fourth industrial revolution?
The physical, digital and biological worlds are fusing at such a rate we are in the onset of the fourth…
Gabriela Maestre
For over 10 years, Gabriela Maestre has worked in broadcast and digital production across multiple industries, always focusing on the…
The Power of Interactivity for Online Campaigns
In digital, creative is key to the success of an advertising campaign. Brands are fighting for the short attention span…
Philip Missler
Philip Missler is Managing Director of Amazon Advertising in Germany and Italy. In this role, he is responsible for the…
CRM-Onboarding – Bestandskunden effektiv über digitale Plattformen (re)aktivieren
Im Zuge des verschärften Wettbewerbs ist eine wirksame Bestandskundenkommunikation essentiell für den Erfolg. Die Kunden sind heute vermehrt auf sozialen…
Rahmyn Kress
Mr. Dr. Rahmyn Kress Henkel Global Chief Digital Officer 238...
Alex Cheng
Alex Cheng graduated from Stanford University and received his master's degree in computer science. He has over 20 years of…
The Technology of Storytelling: The Evolving Consumer Journey
The store aisle used to be the most effective path to purchase…not anymore. In a world where disintermediation enabled by…
Leveraging 1st Party Data for Measurement & Attribution Decisions across Google Media
The number of interactions businesses create with their customers is constantly increasing. Despite the fact that more and more data…
Marketing & CRM Trends 2018 – Building Customer Relationships Through the Right Moments
Without inspiring, unique moments, marketing and CRM can no longer stand out from the crowd. To escape the mainstream, the…
What is a Customer Data Platform and why it matters for Personalization
In nearly every marketing environment today, customer data exists across a variety of internal and external sources. To most effectively…
How to easily combine campaign performance, ad creation and geo-targeting with the mobile.de Motors Marketing Suite
The mobile.de Motors Marketing Suite (MMS) is a data-driven omnichannel performance tool. In our talk, we will show how to…
Transparency in Ad Tech: Removing Unknowns, Driving Efficiency, and Giving Marketers Control
In manufacturing, a company knows how much they pay for every material and who they are paying – why isn’t…
MATCH. CREATE. MEASURE. = Die Erfolgsformel des Axel Springer Brand Studios
Das Axel Springer Brand Studio konzipiert und produziert für Werbekunden Native Advertising Kampagnen - Content in Form von Videos, Reportagen…
(Em)Powering the Modern Programmatic Buyer- Plus exclusive research and cases studies.
The World Federation of Advertisers estimates that in 2018, 28% of all digital advertising will be transacted programmatically, up 11%…
How to win in Local Search and Voice. Ein Blick unter die Motorhaube.
Wir erleben einen fundamentalen Wandel, wie Konsumenten mit Marken in Berührung kommen. Intelligente Systeme liefern direkte Antworten. 73% des hochrelavanten…
Reviews, Voice and local search… and further fundamental changes in Consumer Behaviour
Potential customers use a variety of third-party platforms, such as navigation services, apps, voice tools, digital assistants, search engines, chatbots…
How Changing Advertiser Needs Are impacting the Programmatic Landscape
Programmatic media buying continues to surge, as large digital advertisers seek enhanced scale and efficiency. Changing advertiser expectations, however, present…
James Cooper
Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing,…
Connected TV: Mapping Tomorrow’s World Today – Empowering smart decisions for tomorrow´s TV business
Connected TV, the ability to watch premium, long-form video on a large screen, has dissolved the distinctions between traditional and…
UFA X presents From storytelling to audience-centric storymaking
In a fragmented world, reaching audiences is harder than ever. Surely, brands are striving more and more for great storytelling.…
YouTube presents YouTube OnStage
Over 1.9B logged in users are coming to YouTube every single month across the globe and in 1 out of…
VICE presents VICE Visions – DMEXCO 2018 Edition
In a world where audience behaviour is constantly changing, media consumption habits are in flux and technology continues to disrupt,…
Empowering Vizualisation: AI in Design and Creativity
When people are talking about any kind of art and creativity, everybody would say that this is something that can…
Enabling Hacker Culture for True Innovation
For a very long time, hackers have been typecast as deviants, introverts and even criminals. On the other hand, Hacker…
Brand Disruptors
Even the most established brands are facing uphill challenges from disruptor brands looking to take market share. From glasses, sound…
The Rules Have Changed – Demystifying Auction Dynamics
As programmatic grows, it is crucial for publishers to have control over their revenue streams. New technologies like header bidding…
Taking stock – the impact of Europe’s new data protection rules four months on
In May 2018, the EU’s long-awaited General Data Protection Regulation became enforceable, following a two-year transition period. The Regulation is…
SEVEN VENTURES PITCH DAY
Go from Start-up to Brand! ‍ According to Forbes magazine the The SevenVentures Pitch Day ranks as one of the…
Enjoy Shopping: Reinventing the Retail Business
Meet two retail masterminds discussing the future of their business: Pieter Haas, CEO of MediaMarktSaturn Retail Group, in conversation with…
Revolution or Evolution: How global media houses create the future
VIACOM and VICE – two media-houses with lifestyle- and youth-brands that are famous around the world. Both started decades ago…
Dominique Delport
Dominique is a graduate of the EM Lyon (École Supérieure de Commerce de Lyon) and a winner of the MBA…
Ron Johnson
Ron is the co-founder and CEO of Enjoy, a super-fast, personal delivery service of premiere products from companies like AT&T…
Purna Virji
Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in digital…
Torsten Ahlers
Torsten Ahlers, founding CEO of Otto Group Media, held a range of career positions at Axel Springer, Gruner + Jahr…
Niall Murphy
Niall is Co-Founder & CEO of EVRYTHNG, a pioneer of the internet of things providing a digital identity on the…
Melanie Mohr
Melanie Mohr is a Berlin-based entrepreneur at the forefront of the global digital revolution. A working mother with more than…
Sumi Chumpuree-Reyntjes
Sumi Chumpuree-Reyntjes has over 13 years of experience in sales and account management in digital media. Prior to joining Twitch,…
Rolf Illenberger
Dr. Rolf Illenberger is founder and CEO of Viond. Viond operates a unique platform for easy content creation and publication…
Brett Zucker
Brett joined Monotype in 2015 and serves as Chief Marketing Officer. In his role, he is responsible for Monotype's revenue…
Marco Bertozzi
Marco Bertozzi is VP of Sales, Europe at Spotify, responsible for the streaming company's advertising revenue throughout Europe. He began…
Pete Cashmore
Pete Cashmore is the founder of Mashable, the go-to source for tech, digital culture and entertainment content. His passion for…
Mathieu Ajan
Mathieu Ajan, Found of Teardusk, Social Entrepreneur, One Young World & Telefonica Ambassador Mathieu Ajan is an award winning social…
Jeroen Doucet
Jeroen Doucet is Managing Director and Founder of ComingNextTV, the strategy and concept unit of Ex Machina Group. ComingNextTV specialises…
Philipp von Hilgers
Philipp is the co-founder and CEO of Meetrics. Before he founded Meetrics, he conducted research on human-computer interaction at the…
Marianne Stroehmann
Marianne Stroehmann is Director at Google Germany, member of DACH & Eastern Europe (CEE) management and leads the verticals Travel,…
Christian Herp
After completing his studies in business administration at the University of Saarbrücken and his diploma in international business at the…
Peter Kerckhoff
Peter Kerckhoff holds a master´s degree from University of Cologne and an MBA from Columbia Business School. He started his…
Suresh Vittal
As vice president of Adobe Marketing Cloud, Suresh Vittal oversees product marketing and marketing strategy for the industry leading Adobe…
Soumya Sriraman
Soumya Sriraman is President for BritBox, a joint venture between BBC Studios, the subsidiary arm of BBC, and ITV, the…
Mark Grether
Mark is the Executive Chairman of Sizmek, the premier independent ad tech company, where he is focused on guiding the…
Wenda Harris Millard
Wenda Harris Millard is Vice Chairman of MediaLink, a strategic advisory firm that provides critical counsel to the media, marketing,…
Markus Frank
Since June 2017, Markus Frank is Managing Director of Oath in Germany, Austria and Switzerland and responsible for the direction…
Jim Egan
Jim Egan is Chief Executive Officer of BBC Global News and takes full strategic and financial responsibility for the business,…
Melanie Hughes (Vogelbacher)
Melanie Hughes (vorm. Vogelbacher) ist Gründungsmitglied des Digital-Daten-Vermarkters Q division und verantwortet als Geschäftsführerin die Bereiche Sales, Marketing, Finanzen und…
Oliver Vesper
Since 2011, Dr. Oliver Vesper is Managing Director at smartclip, since January 2018 he additionally holds the position of Managing…
Tolgay Azman
Tolgay Azman is Deputy Editor-in-Chief at STERN Digital. STERN (published by Gruner + Jahr) is one of Germany's legacy publications…
Mike Owen
As Flipboard’s chief strategy officer, Mike Owen oversees the development and execution of transformative growth initiatives and new market opportunities.…
Vera Schneevoigt
Vera Schneevoigt, Managing Director, heads the Fujitsu Campus in Augsburg, the only remaining development and production location for an IT…
Nikki Mendonça
As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate…
Hans-Holger Albrecht
In February 2015 Dr. Hans-Holger Albrecht became the Global Chief Executive Officer and member of the board of Directors at…
Florian Haller
Florian Haller was born in 1967. After reading Economics at St. Gallen University and his first job as customer adviser…
Jonathan Steuer
Jonathan has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over…