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It’s A Great Day to Video: Driving Impact with Facebook Video Ads
Video content and consumption are booming on Facebook and Instagram - but what about video advertising? Does it really create…
Video is paving the way- die nächste Generation innovativer Video Ads
Welche Trends sind zukunftsträchtig oder gerade aktuell angesagt? Was wirkt vor allem nachhaltig? Das Panel bietet Learnings from the best:…
Taptica presents Science meets Art – The Convergence of Data and Creative in Video
From East to West consumers have gravitated towards video content, and whether it's films, television, short clips or advertising, this…
Wie Werbetreibende mit intelligentem Video Advertising wieder echte Aufmerksamkeit erzielen
Der Online-Videokonsum nimmt extreme Ausmaße an. Werbetreibende setzen auf diesen “Megatrend” mit steigenden Ausgaben für Videowerbung. Während wir jedoch mit…
Creating Mobile-Ready Video for Facebook and Instagram
Creating engaging and creative video content is a necessity in the age of social. But when it comes to mobile…
Branded Content: How to drive engagement and sales with Branded Video
There is an unrestrained trend towards video content as audiences often respond better to video than text and show a…
Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory
The Internet is constantly changing, especially in the Mobile segment. Videos become increasingly important: to tell stories, spread news and…
MMA Germany – How to win the mobile video creativity challenge
Digital time spent will surpass the time people watch TV in 2018. Although mobile internet consumption is surpassing nearly all…
How Consumer Choice has Changed the Video Landscape
Consumers have more choice and control than ever in where and what they watch, and this changes the game for…
Innovation in Video: Live Interactivity is the Key
Interactive live video is emerging as a new genre and a new business model. Different forms of engagement, either purchasing…
Wir machen, dass Menschen gerne Werbung sehen. Nutzerzentrierte Video-Ads mit Welect.
EN Wir machen, dass Menschen gerne Werbung sehen. Nutzerzentrierte Video-Ads...
Make In-App Video Buys Scalable
Viewability – voted the most daunting tactical marketing challenge in a recent Kantar Millward Brown study – is a complex…
make/c video content marketing GmbH
make/c video content marketing GmbH begleitet Corporates umfassend im Bereich visual storytelling.
Hall 09 | Stand WEC-0
Video Elephant LTD
VideoElephant is a video content library providing premium, brand-safe video content to web publishers, broadcasters, OTT platforms, apps, DOOH and…
Hall 08 | Stand A018
Chris Berend
Chris Berend is a Senior Vice President for CNN, overseeing all digital video content for the network including the premium…
Vincent Flood
Vincent Flood is Editor in Chief of Video Ad News (VAN), the industry's leading trade publication for video and TV…
Connected TV: Mapping Tomorrow’s World Today – Empowering smart decisions for tomorrow´s TV business
Connected TV, the ability to watch premium, long-form video on a large screen, has dissolved the distinctions between traditional and…
Monetization Strategies for CTV and OTT Publishers
As consumers cut their cords and replace linear television with connected devices – for instance, more than half of the…
Gabriela Maestre
For over 10 years, Gabriela Maestre has worked in broadcast and digital production across multiple industries, always focusing on the…
Ingrid Nilsen
Ingrid Nilsen is a Lifestyle Expert and Online Video Personality, who has amassed over 7 million followers across all her…
Alexander Evangelinos
Alexander Evangelinos is responsible for the digital video strategy of BUNTE.de as a journalist, producer and developer in the Moving…
Soumya Sriraman
Soumya Sriraman is President for BritBox, a joint venture between BBC Studios, the subsidiary arm of BBC, and ITV, the…
Jason Romeyko
Jason Romeyko is a commercial artist who curates stories across multiple platforms. Forged as a writer at Saatchi & Saatchi…
Game Changer: YouTube for Action
Video can be the game changer, when it comes to purchase decisions. In this masterclass we will demonstrate how YouTube's…
Spotify presents Listen, Look, Love: Streaming and the Multimedia Opportunity
10 billion times a month, a listener streams a song they’ve never heard before on Spotify. Our fans trust us…
Conference
...video in focus 198 The upcoming generation of successful entrepreneurs...
Susanne Liedtke
Susanne works for Google's Creative Agency Team, where she leads "Unskippable Experiments" for the German market. She works with creative…
Josh Pieters
Josh Pieters is a South African born YouTuber living in London, he has a combined following of 1.5 Million followers…
Jörg Richartz
Since February 2018 Dr. Jörg Richartz is responsible for Business Development & Strategy of Deutsche Telekom's TV & Entertainment business.…
DMEXCO 2018: All partners & sponsors
...and Video Ad News are supporting DMEXCO. The first Technology...
Neal Mohan
Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products and user experience on all platforms…
Michalina Seekamp
Ms. Dr. Michalina Seekamp Google Germany Video for Performance Lead...
Robert Detering
Robert Detering has been responsible for Product Development at BUNTE.de and the associated digital platforms since February 2018. Before joining…
Oliver Vesper
Since 2011, Dr. Oliver Vesper is Managing Director at smartclip, since January 2018 he additionally holds the position of Managing…
Julien Bam
Julien Bam's channel is a colorful mix of dance, music, comedy and action. His love for filmmaking and photography has…
Nola Solomon
Nola Solomon’s expertise in programmatic, mobile, and connected TV places her at the nexus of innovation in the digital landscape…
The Streaming Battle: How to directly connect with the viewer
The TV industry no longer looks the same. Complicated cable systems are being replaced by simple streaming delivery with sophisticated…
Kelly Day
Kelly Day is President of Viacom Digital Studios, an original content studio dedicated to creating quality programming for the social,…
BurdaStudios Publishing presents BUNTE.de: How to become Germany’s leading content destination for women
Find out how the BUNTE.de team has created a unique platform for this traditional brand, which today reaches more than…
YouTube presents YouTube OnStage
Over 1.9B logged in users are coming to YouTube every single month across the globe and in 1 out of…
Melanie Mohr
Melanie Mohr is a Berlin-based entrepreneur at the forefront of the global digital revolution. A working mother with more than…
Mark Zagorski
Mr. Mark Zagorski Telaria CEO 238...
Jin Choi
Mr. Jin Choi Facebook Group Director, DACH...
Torsten Mueller-Klockmann
Mr. Torsten Mueller-Klockmann Facebook Marketing Science Lead,...
Shefali Bhatnagar
Ms. Shefali Bhatnagar Google Germany YouTube Action...
Daniel Holm
Mr. Daniel Holm Outbrain Head of Sales,...
John Murn
In more than a decade of experience of digital strategy work in America and Southeast Asia, John Murn has learned…
Mufadal Jiwaji
Mr. Mufadal Jiwaji ShareTheMeal/UN World Food Programme...
Sacha Berlik
Sacha Berlik, Managing Director at The Trade Desk, oversees development and retention of the company’s clientele in EMEA. Previously, Berlik…
Christine Fehenberger
Christine Fehenberger studied German, Theater Studies and Media Law at Ludwig Maximilian University of Munich. She started her professional career…
Jennifer Whelan
Jen Whelan is Senior Vice President of Marketing of Criteo, the advertising platform for the open Internet, where she oversees…
Burkhard Leimbrock
Burkhard Leimbrock can look back on nearly 20 years of management experience in the marketing and sales area of digital…
Ferdinand Jopp
Ferdinand Jopp started his career in 2014 as a management consultant at Ernst & Young with a focus on project…
Anne Gerleit
Anne Gerleit has been in charge of Brand Management for BUNTE.de at BurdaStudios since the beginning of 2017, starting her…
Julia Bauer
Julia Bauer started her journalistic career as a trainee at BUNTE.de. She moved to the Lifestyle department of Yahoo! Germany…
Tobias Schiwek
Tobias Schiwek runs UFA X as Managing Director. He is also Chief Digital Officer of UFA GmbH. From March 2017,…
Gera Geissel
Gesa joined Henkel in 2006 and built her career in various national and international positions in strategic Marketing and Category…
Eunique
Eunique Cudjo was born in 1995 in Hamburg as the daughter of a New Yorker with roots in Trinidad and…
Patricia Mosca
Patrizia is COO & Producer of Germany's second largest YouTube channel: “In a Nutshell”. “In a Nutshell” is a YouTube…
Benedikt Schaumann
Mr. Benedikt Schaumann Nestlé Wagner GmbH Head...
Daniel Rieber
Mr. Daniel Rieber MMA Germany Co-Chair 238...
Laura Himmelreich
Laura Himmelreich has been editor-in-chief of VICE Germany, Austria and Switzerland since September 2018. Prior to that, she served as…
Matthias Maurer
Mr. Matthias Maurer LA RED MD &...
Kay Schneider
Mr. Kay Schneider SmartX Platform, Smartclip General...
Meghan Davis
Meghan Davis is the Marketing Director for Johnson & Johnson Northern Europe, responsible for some of world’s most iconic brands…
Tamara Howe
Tamara Howe is VICE’s Chief Content Officer for the EMEA region, with VICE operations spanning more than 15 countries across…
Melissa Roberts
Ms. Melissa Roberts AppNexus Senior Director, Account...
Mike Welch
Mr. Mike Welch AT&T SVP – Corporate...
Oliver Vogel
As Chief Creative Officer, Oliver Vogel oversees the company's content-related activities and supervises the work of its producers. Oliver Vogel…
Dylan Abruscato
Dylan Abruscato is the Director of Partnerships at HQ Trivia, the groundbreaking mobile platform with live, interactive shows that capture…
Zhi Ying Tsjeng
Zing Tsjeng is a journalist from London, where she currently works as the UK editor of Broadly, VICE’s channel for…
Oobah Butler
Oobah Butler is a writer and filmmaker who contributes articles and conceptualises and hosts films. Over the past two years,…
Arnim Butzen
Since May 2017 Arnim Butzen is responsible for Commercial Management TV & Entertainment in Telekom Deutschland, managing all entertainment products…
Andreas Rau
Mr. Andreas Rau Facebook Germany GmbH Head...
Kaustav Bhattacharya
Kaustav is responsible for the growth and transformation of R/GA's technology offerings across the EMEA region and forging R/GA's strategic…
Kristian Costa-Zahn
In February 2018 Kristian Costa-Zahn started working as Director Creation & Innovation at the EndemolShine digital studio Beyond, after working…
Katja Brandt
Katja Anette Brandt became CEO DACH of Mindshare on March 1, 2017. She has successfully mastered various challenges as an…
Björn Radau
Mr. Björn Radau Teads Director Marketing &...
Sumi Chumpuree-Reyntjes
Ms. Sumi Kusuma-Reintjes Twitch Sales Director DACH...
Oliver Rosenthal
Mr. Oliver Rosenthal YoutTube Industry Leader, Creative...
David Meadows-Hertig
Co-Founder of Campus TV at the University Bayreuth, Partner and Executive Producer of al Dente Entertainment a film production company…
From Corporate Film to Corporate Porn. Why content marketing is a buzzword and why a respected and award winning film production company made the first Corporate Porn Movie worldwide.
In 2017, content marketing was THE big topic in corporate communications. Content marketing is used to create brand awareness, engage…
Marianne Bullwinkel
Ms. Marianne Bullwinkel Snap Inc. Country Manager...
Andreas Briese
Andreas joined Google in 2008 and has held various positions in the YouTube Content Partnership team. He currently leads the…
Alicia Hatch
Alicia Hatch is currently building the creative digital consultancy of the future as the Chief Marketing Officer of Deloitte Digital.…
Benjamin Ruth
Benjamin (CSO DACH) founded Vice Germany in 2005 and now leads business development, with a specific focus on digital, TV…
VICE presents VICE Visions – DMEXCO 2018 Edition
In a world where audience behaviour is constantly changing, media consumption habits are in flux and technology continues to disrupt,…
Rus Yusupov
Rus Yusupov is an American tech founder and entrepreneur whose successful businesses include Vine and HQ Trivia, the recently launched…
Jim Squires
As head of Instagram Business, Jim is responsible for helping businesses of all sizes market successfully on the platform. Prior…
Timing is Everything: 5 Critical Success Factors for Driving Growth with Today’s Mobile Consumer
The mobile revolution has empowered people, who now start (and often even complete) most consumer journeys on mobile devices. They…
The Power of Interactivity for Online Campaigns
In digital, creative is key to the success of an advertising campaign. Brands are fighting for the short attention span…
Vom Produkt-Promoter zum Produktentwickler: Nachhaltiges Influencer-Marketing durch den Einsatz von Meinungsmachern.
In den Anfängen des Influencer-Marketings wurden die Meinungsmacher vordergründig dazu eingesetzt, ein Produkt zu promoten. Inzwischen hat sich das Influencer-Marketing…
Switching on connected TV: what value can ad-supported content offer media owners and advertisers?
The future is ethernet. Connected TV presents new and fascinating opportunities to advertisers and media owners, with greater data and…
Twitch presents LiveStreaming: The Explosive Growth through ESports & Gaming
Live Streaming has come to stay. 77% of German Internet users aged 14 and over watch films, TV programs or…
UFA X presents From storytelling to audience-centric storymaking
In a fragmented world, reaching audiences is harder than ever. Surely, brands are striving more and more for great storytelling.…
CNN presents What makes a Great Big Story?
As the media landscape changes faster than ever before, CNN is starting out on a new chapter as part of…
Dominique Delport
Dominique is a graduate of the EM Lyon (École Supérieure de Commerce de Lyon) and a winner of the MBA…
Telekom presents TV goes Magenta
In the past years, Telekom Deutschland has become an innovative player in the TV Business. We are the fastest growing…
Viacom presents Small screens, big changes
Home to iconic brands MTV and Comedy Central, Viacom has vast experience in creating content for youth audiences. As the…
TRO presents Sonic DNA: How Technology Fuels Creativity
Brands thrive on (e)Motion(s). Music and sound are essential tools for creating a strong emotional loyalty between brands and consumers.…
Transformation in an age of disruption
"Transformation? No job at the push of a button. The dynamism in our markets, the massive cultural shift and the…
Revolution or Evolution: How global media houses create the future
VIACOM and VICE – two media-houses with lifestyle- and youth-brands that are famous around the world. Both started decades ago…
Living in a Vertical World
People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.…
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Stories
6099 42158 PODCAST Jetzt reinhören: Der DMEXCO Podcast! VIDEO CHANNEL...
Natan Edelsburg
Natan Edelsburg is the Chief Operating Officer at Muck Rack, a digital PR and journalism platform, where he handles the…
James Cooper
Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing,…
Pippa Scaife
Pippa Scaife is Commercial Director, Emerging Brands at CNN International Commercial (CNNIC), where her focus is on growing partnerships for…
Jens Taubert
Since November 2016 Jens is a host at BONJWA; and furthermore heading their business development, sales and consulting. Prior to…
Petra Malenicka
Petra Malenicka is Senior Vice President of Advertising Sales, Western Europe and the Americas at CNN International. She is responsible…
Brian Benedik
Brian Benedik is the VP, Global Head of Advertising at Spotify where he directs the sales strategy and organization across…
Joanna Wells
Joanna Wells is Vice President, Digital Content, MTV and Comedy Central, Viacom International Media Networks (VIMN). Based in London, Wells…
Ric Scheuss
Ric Scheuss leads the Corporate Sound & Music department at TRO (Duesseldorf, Cologne and Berlin). He consults global clients such…
Alex Hewson
Alex has over 16 years of media experience in agencies, starting his career buying TV and Outdoor across brands such…
Melissa Dickman
With over 15+ years of advertising experience across traditional, digital and mobile advertising, Melissa Dickman is responsible for Taptica’s expansion…
Nina Zimmermann
Nina Zimmermann was born in the UK and has held various executive positions in the digital sector in Germany at…
Luke Barnes
Luke Barnes is the Chief Commercial Officer for VICE for EMEA region, now spanning 16 countries across the continent from…
Sumi Chumpuree-Reyntjes
Sumi Chumpuree-Reyntjes has over 13 years of experience in sales and account management in digital media. Prior to joining Twitch,…
Michael E. Kassan
Michael E. Kassan is a business strategist operating at the intersection of media, marketing, advertising, entertainment technology and finance. He…
Jeroen Doucet
Jeroen Doucet is Managing Director and Founder of ComingNextTV, the strategy and concept unit of Ex Machina Group. ComingNextTV specialises…
Christina Keller
Christina Keller leads the ‚Creative Shop’ for Facebook and Instagram across the Central European region. Together with her team, she…
Steve Ford
Steve Ford joined Twitch in July 2015 as VP of Sales Europe and now has responsibility for managing advertising partner…
Martin Lütgenau
As the Managing Director of BurdaForward Advertising GmbH, Martin Lütgenau is responsible for the direct and programmatic sales and the…
Peter Kerckhoff
Peter Kerckhoff holds a master´s degree from University of Cologne and an MBA from Columbia Business School. He started his…
Ben Reininger
Mr. Ben Reininger DAZN SVP Marketing Europe...
Bernarda Duarte
Bernarda Duarte is Director, Content Acquisition at Roku. She leads content acquisition efforts working with key partners such as Viacom,…
Markus Frank
Since June 2017, Markus Frank is Managing Director of Oath in Germany, Austria and Switzerland and responsible for the direction…
Max Conze
“I have always been passionate about entertainment and commerce. Ready to put all my energy in working with the 6,500…
Jonathan Steuer
Jonathan has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over…