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Social & Content Strategy: Employee Advocacy in Action
Searchmetrics has rolled out a social media project that is delivering measurable results internally, across all departments, as well as…
From Insights to Action – Social Data – Tipps für eine erfolgreiche Unternehmensstrategie
Wir leben in einem Zeitalter, in dem Big Data und Social Media eine immer größere Rolle spielen. Das Sammeln der…
Social Ads Funnels – Wie sich auch die schwierigsten Produkte über Facebook & Co. verkaufen lassen
Fashion, Retail, Food – alles dankbare Produktgruppen, die sich nahezu mühelos über Facebook und Instagram an kaufwillige Nutzer vermarkten lassen.…
Combining outdoor media, influencers and the generation of social media posts
EN Combining outdoor media, influencers and the generation of social...
Millenials erreicht man nur in social media! NOT!
DE Millenials erreicht man nur in social media! NOT! 4...
Social Match GmbH & Co. KG
Wir glauben, die Macht von Influencern verwandelt Zielgruppen in Marken-Evangelisten. Wir sind überzeugt, dass jede Marke eine Geschichte erzählt, die…
Hall 07 | Stand E062
“Die Socialisten” Social Software Development GmbH
Hall 07 | Stand A054
Social Ads Corp
Social Ads combines the authenticity and credibility of influencer marketing with the targeting and measurement capabilities of modern media advertising.…
Hall 05.2 | Stand Start-up Village
Technology Partner
Mathieu Ajan
Mathieu Ajan, Found of Teardusk, Social Entrepreneur, One Young World & Telefonica Ambassador Mathieu Ajan is an award winning social…
Natan Edelsburg
Natan Edelsburg is the Chief Operating Officer at Muck Rack, a digital PR and journalism platform, where he handles the…
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...away as part of a Social Media Challenge. In the...
Lea Manthey
Ms. Lea Manthey Searchmetrics Senior Manager Social Media und Influence...
Fabienne Schattner
Ms. Fabienne Schattner L’Oréal Deutschland Social Insights & Analytics Manager...
Final countdown: the last news prior to DMEXCO 2018
...DMEXCO podcast, live stream and social media   In addition...
Michael Kohlfürst MBA CMC
Michael Kohlfürst founded one of the first companies specialized in search engine findability PromoMasters® 20 years ago. As a networker,…
Adrian Cockle
Mr. Adrian Cockle Hootsuite Digital & Social Media Strategy Consultant...
Stephan Naumann
Mr. Stephan Naumann L’Oréal Deutschland Senior Manager Social Insights 238...
Stefanie Kegel
Ms. Stefanie Kegel Eprofessional GmbH Director Social Media Advertising 238...
Kelly Day
Kelly Day is President of Viacom Digital Studios, an original content studio dedicated to creating quality programming for the social,…
Band of Brothers: Influencer-Talk with Julien Bam & Shawn Bu
They are one of the most popular - and creative - pair of brothers in German media: Julien Bam und…
DMEXCO partners with Unilever Foundry to launch start-up innovation showcase
...Ingredients, Consumer & Market Intelligence, Marketing, Adtech and e-Commerce, Social...
Joanna Wells
Joanna Wells is Vice President, Digital Content, MTV and Comedy Central, Viacom International Media Networks (VIMN). Based in London, Wells…
DMEXCO brings Milko Malev on board as Director Communications & Media
...Marketing, Social and Paid Advertising as well as Content Marketing,...
Felix Jahn
Felix is responsible for leading and growing the PUMA eCommerce business in almost 30 countries. He manages teams of international…
Jo Farmer
Jo Farmer is a Lawyer and Partner at the UK law firm Lewis Silkin. Jo jointly leads the firm's Commercial…
Eunique
Eunique Cudjo was born in 1995 in Hamburg as the daughter of a New Yorker with roots in Trinidad and…
Gera Geissel
Gesa joined Henkel in 2006 and built her career in various national and international positions in strategic Marketing and Category…
Debora Koyama
Debora Koyama is the Chief Marketing Officer for Europe at Mondelez International, one of the leading snacking companies in the…
Malte Galus
Mr. Malte Galus construktiv GmbH Director Digital...
Caroline Schmitt
Ms. Caroline Schmitt Parfümerie Douglas GmbH Director E-Commerce, Social Media...
Livia Czernohorsky
Ms. Livia Czernohorsky T-Systems Multimedia Solutions GmbH Consultant Social Business...
Be a King on XING & LinkedIn
An XING & LinkedIn und deren über 500 Millionen Mitgliedern kommt im Online Marketing heute niemand mehr vorbei. Genau der…
Laricea Roman-Halliday
Digital Media & Marketing specialist with experience in global businesses and exposure to a wide range of digital channels. Key…
Kweku Mandela
Spending his childhood in the United States, it would be upon his return to his native home of South Africa…
DMEXCO launches podcast – RMS on board as partner
...content, the texts in the “Stories”, the social media channels...
Timo Beck
Mr. Timo Beck Social Ads 238...
Daten gewinnen Agency Pitches? Warum ein Monitoring-Tool in jede Pitch-Vorbereitung gehört.
Überzeugend jeden Pitch gewinnen? Monitoring-Tools bringen Echtzeit-Analysen in jede Kundenpräsentation. Durch die simple Eingabe des Produktes oder der Marke eines…
Giles Rhys Jones
Giles leads the marketing function at what3words and works with partners to help them communicate the benefits of 3 word…
Wally Brill
Wally helps internal groups and external partners maintain best practices of design for conversational speech systems. Previously as Google’s senior…
Ryan Harrison
Mr. Ryan Harrison Brandwatch Research Manager EMEA...
Ingrid Nilsen
Ingrid Nilsen is a Lifestyle Expert and Online Video Personality, who has amassed over 7 million followers across all her…
Jonathan Steuer
Jonathan has been actively involved in emerging media for nearly twenty years, and has been an innovator in media research for over…
Rosa Schulz
...Co. KG Head of Social Media & New Platforms 238...
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
...companies should be aware of their social responsibility: “I think...
Julien Bam
Julien Bam's channel is a colorful mix of dance, music, comedy and action. His love for filmmaking and photography has…
Stan Chudnovsky
Stan Chudnovsky is Head of Product for Messaging at Facebook. Prior to Facebook, Stan was VP of Growth and Global…
James Cooper
Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing,…
Julie Shumaker
Within the games industry, Julie is a pioneer in leveraging the power of play to drive advertiser value and developer…
Creating Mobile-Ready Video for Facebook and Instagram
Creating engaging and creative video content is a necessity in the age of social. But when it comes to mobile…
Careless Society?
Climate change, demography an rising nationalism: The challenges for the next generation are immense. Do we live is a “caring…
Driving Growth Through Experience Driven Commerce
Over the past 5 years, as one-time competitive differentiators have eroded, companies have moved to competing on customer experience. At…
We Are All Human. The power of words to heal a fractured world
The world is making progress but has a fragmented narrative. Divisive language is getting traction, people don't trust what they…
Greater Good: How purpose-based marketing platforms are growing brands while making a bigger impact
As the global discourse on social progress pushes forward, the media and advertising industries have become increasingly intertwined with the…
Brand Experiences: How to turn customers into fans with music and sports events
Live events and experiences are booming – all over the world. Brands are constantly searching for new and more effective…
Facebook & Instagram Advertising – How to bid & optimize (advanced)
You have already run ads on both Facebook and Instagram or at least one of these platforms and want to…
Reviews, Voice and local search… and further fundamental changes in Consumer Behaviour
Potential customers use a variety of third-party platforms, such as navigation services, apps, voice tools, digital assistants, search engines, chatbots…
Vom Produkt-Promoter zum Produktentwickler: Nachhaltiges Influencer-Marketing durch den Einsatz von Meinungsmachern.
In den Anfängen des Influencer-Marketings wurden die Meinungsmacher vordergründig dazu eingesetzt, ein Produkt zu promoten. Inzwischen hat sich das Influencer-Marketing…
Make it Mobile! Native Formate und kreative Werbegeschichten auf der mobilen Überholspur
Waren vor wenigen Jahren noch Medium Rectangle und 6:1 Content Ad das Maß aller mobilen Dinge, besteht heute eine unüberschaubare…
Online Piracy and the Destruction of Brand Reputation
Where Is Your Ad Spend Really Going? Deeper insight into the piracy and malware ecosystem from torrents, social media and…
Stephan Giesler
Stephan Giesler Head of Digital Innovation Dialogue, Continental AG Stephan Giesler has been heading the department for “Digital Innovation Dialogue”…
Jim Squires
As head of Instagram Business, Jim is responsible for helping businesses of all sizes market successfully on the platform. Prior…
Alicia Hatch
Alicia Hatch is currently building the creative digital consultancy of the future as the Chief Marketing Officer of Deloitte Digital.…
Blake Cahill
Blake Cahill SVP, Global Head of Digital Marketing & Media Blake Cahill is the global head of digital marketing and…
Lynne Kjolso
Lynne Kjolso is VP of Global Search Sales & Support for Microsoft Search Advertising.  A career search leader, Lynne has…
Janina Kugel
Janina Kugel has been Chief Human Resources Officer and a member of the Managing Board of Siemens AG since February…
Stefan Winners
Since October 2012 Stefan Winners is member of the Executive Board of Hubert Burda Media, responsible for digital businesses in…
Christian Sauer
Christian Sauer studied at the University of St. Gallen and gained experience in banking and consulting in Mexico, USA and…
Jeroen Doucet
Jeroen Doucet is Managing Director and Founder of ComingNextTV, the strategy and concept unit of Ex Machina Group. ComingNextTV specialises…
Sabine Seymour
Sabine Seymour is an award winning serial entrepreneur and author of three books. She focuses on socio- and macro-economic patterns…
Pete Cashmore
Pete Cashmore is the founder of Mashable, the go-to source for tech, digital culture and entertainment content. His passion for…
DMEXCO 2018: Digital economy puts people front and center
...shift to the right and his call for social responsibility...