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DAM Smart Content: How AI changes the way content is created, managed, published and consumed
Artificial Intelligence is one of the biggest buzzwords today. In Digital Asset Management, it already plays a key role in…
How to Brand & Sell with Content Marketing – Wir betrachten Publishing ganzheitlich
BurdaForward stellt DIE How-To Anleitung für ganzheitliches Content Marketing vor - egal ob Branding- oder Performance-Ziele. 5 brandneue Insights zeigen…
How the return of storytelling in digital advertising is engaging users to branded content
Consumers crave content that entertains them, educated them or inspired them. They want to feel emotions, rather than a bland…
Branded Content: How to drive engagement and sales with Branded Video
There is an unrestrained trend towards video content as audiences often respond better to video than text and show a…
Content Marketing – Fokussiert zum Erfolg
Relevante Inhalte gepaart mit Kreativität und neuesten Technologien sind Hauptbestandteil für herausragende Kommunikationslösungen. Wie ergreift man die richtigen Maßnahmen, welche…
B2B Content Marketing – Usability, Engagement und Impact
Wie sieht die perfekte Content Marketing Kampagne aus? Im Seminar werden Studien-Ergebnisse zu Usability, Engagement und Impact von B2B Kampagnen…
The 3 C’s of Professional Messenger Communication: Content, Chats & Chatbots
Now more than ever before, it makes sense to consider how messengers can strengthen the company’s marketing and customer support…
From Corporate Film to Corporate Porn. Why content marketing is a buzzword and why a respected and award winning film production company made the first Corporate Porn Movie worldwide.
In 2017, content marketing was THE big topic in corporate communications. Content marketing is used to create brand awareness, engage…
CMS Web2Grow: Mehr Content, weniger Management
Lernen Sie mit unserem CMS-Paket Web2Grow Ihren Content ohne Schulungen und lange Einarbeitungszeit zu pflegen. Bei der Investition in ein…
Is your brand safe? – Protecting your digital investment in the age of unsafe content
Brand safety continues to continues to be top-of-mind in 2018. But risk means different things to different brands, and while…
BurdaStudios Publishing presents BUNTE.de: How to become Germany’s leading content destination for women
Find out how the BUNTE.de team has created a unique platform for this traditional brand, which today reaches more than…
PANEL – Content Marketing Ausblick in das Jahr 2020
DE PANEL – Content Marketing Ausblick in das Jahr 2020...
Switching on connected TV: what value can ad-supported content offer media owners and advertisers?
The future is ethernet. Connected TV presents new and fascinating opportunities to advertisers and media owners, with greater data and…
Social & Content Strategy: Employee Advocacy in Action
Searchmetrics has rolled out a social media project that is delivering measurable results internally, across all departments, as well as…
READY FOR CROSS-MEDIA CONTENT MARKETING? JUST BE MOBILE FRIENDLY!
EN READY FOR CROSS-MEDIA CONTENT MARKETING? JUST BE MOBILE FRIENDLY!...
High conversion content can be easily predicted
EN High conversion content can be easily predicted 1 38568...
Storytelling im Content Marketing
EN Storytelling im Content Marketing 1 39271 64...
Wie Textroboter die Spielregeln der Content-Produktion verändern
EN Wie Textroboter die Spielregeln der Content-Produktion verändern 1 30515...
CMS Web2Grow: Mehr Content, weniger Management
DE CMS Web2Grow: Mehr Content, weniger Management 1 39922 64...
PANEL – Redaktion oder Influencer – Wer schafft Content mit Relevanz?
DE PANEL – Redaktion oder Influencer – Wer schafft Content...
Content Flow GmbH
Hall 05.2 | Stand Start-up Village
NEOSEEN – The Brilliant Content Eng NEOSEEN GmbH
Hall 05.2 | Stand Start-up Village
make/c video content marketing GmbH
make/c video content marketing GmbH begleitet Corporates umfassend im Bereich visual storytelling.
Hall 09 | Stand WEC-0
Legal
...box_2x1 Disclaimer 1. Website content Koelnmesse is offering this website...
dmexco: Take C.A.R.E. is the motto for 2018
...new website will also provide better content guidance for dmexco’s...
Giuseppe Caltabiano
Giuseppe is a global Marketing VP with more than 20 years’ success spearheading instrumental B2B & B2C operations, specialising in…
Christine Fehenberger
Christine Fehenberger studied German, Theater Studies and Media Law at Ludwig Maximilian University of Munich. She started her professional career…
Peter Kerckhoff
Peter Kerckhoff holds a master´s degree from University of Cologne and an MBA from Columbia Business School. He started his…
Joanna Wells
Joanna Wells is Vice President, Digital Content, MTV and Comedy Central, Viacom International Media Networks (VIMN). Based in London, Wells…
Chris Berend
Chris Berend is a Senior Vice President for CNN, overseeing all digital video content for the network including the premium…
Jo Farmer
Jo Farmer is a Lawyer and Partner at the UK law firm Lewis Silkin. Jo jointly leads the firm's Commercial…
DMEXCO launches podcast – RMS on board as partner
459 241 240 As part of its new content strategy,...
Bernarda Duarte
Bernarda Duarte is Director, Content Acquisition at Roku. She leads content acquisition efforts working with key partners such as Viacom,…
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...forms, which together form figurative content. The artist thus tells...
Margret Knitter
Margret Knitter is a lawyer and Partner at the German law firm SKW Schwarz. She specializes in trademark, competition, and…
Alberto Campora
Alberto is a data-driven Content Strategist - he believes in technology and innovation, but ultimately he is passionate about people…
Kelly Day
Kelly Day is President of Viacom Digital Studios, an original content studio dedicated to creating quality programming for the social,…
Viacom presents Small screens, big changes
Home to iconic brands MTV and Comedy Central, Viacom has vast experience in creating content for youth audiences. As the…
VR/AR/MR/XR: Where is the money?
Three years ago VR and AR were considered "the next big thing" at tech and entertainment events. Innovators and early…
Hear the Hype: Podcasting in the Digital Age
In Germany, podcast listening on Spotify has increased 150 per cent year over year, and growth rates globally are consistently…
Nikki Mendonça
As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate…
Kaustav Bhattacharya
Kaustav is responsible for the growth and transformation of R/GA's technology offerings across the EMEA region and forging R/GA's strategic…
Bernhard Schmidt
...Schmidt Thomas Sabo Head of Online Communication & Content 238...
David Meadows-Hertig
Co-Founder of Campus TV at the University Bayreuth, Partner and Executive Producer of al Dente Entertainment a film production company…
Language Neutrality in International Marketing – How Technology Reduces Time-To- Market
International Content Marketing has become both an immensely valuable but also sensitive subject and multi-language communication is considered a main…
Sabine Wegele
Ms. Sabine Wegele Nayoki GmbH Head of Content Marketing 238...
Ferdinand Jopp
Ferdinand Jopp started his career in 2014 as a management consultant at Ernst & Young with a focus on project…
Tamara Howe
Tamara Howe is VICE’s Chief Content Officer for the EMEA region, with VICE operations spanning more than 15 countries across…
Arno Heinisch
Arno Heinisch studied economics and Arabic linguistics in Bremen. He is working in the TV entertainment industry since 1995 and…
Jose de Cabo
Based in London, Cabo is spearheading the company’s global expansion. Drawing on his extensive global consulting background, Cabo and his…
Kevin Cochrane
Kevin Cochrane was appointed to the position of Chief Marketing Officer (CMO), SAP Customer Experience, in February 2018, bringing over…
Christopher Wright
Chris is a Strategist at UBS Global Wealth Management Chief Investment Office, where he also heads its strategic content and…
James Cooper
Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing,…
Connected TV: Mapping Tomorrow’s World Today – Empowering smart decisions for tomorrow´s TV business
Connected TV, the ability to watch premium, long-form video on a large screen, has dissolved the distinctions between traditional and…
Conference
...present their latest content productions, multiscreen developments and innovative marketing...
Monetization Strategies for CTV and OTT Publishers
As consumers cut their cords and replace linear television with connected devices – for instance, more than half of the…
New CI and Website: DMEXCO shows off a New look for its 10th Edition
...as well as detailed documentation of the content in images...
Revolution or Evolution: How global media houses create the future
VIACOM and VICE – two media-houses with lifestyle- and youth-brands that are famous around the world. Both started decades ago…
VICE presents VICE Visions – DMEXCO 2018 Edition
In a world where audience behaviour is constantly changing, media consumption habits are in flux and technology continues to disrupt,…
Living in a Vertical World
People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.…
High Intent Micro Moments – Neue Wege für Digitales Publishing, um Millennials zu erreichen
Das Internet hat die Art und Weise, wie sich Medien definieren, längst über den Haufen geworfen. Die Digitalisierung analoger Geschäftsmodelle…
Vom Produkt-Promoter zum Produktentwickler: Nachhaltiges Influencer-Marketing durch den Einsatz von Meinungsmachern.
In den Anfängen des Influencer-Marketings wurden die Meinungsmacher vordergründig dazu eingesetzt, ein Produkt zu promoten. Inzwischen hat sich das Influencer-Marketing…
Make it Mobile! Native Formate und kreative Werbegeschichten auf der mobilen Überholspur
Waren vor wenigen Jahren noch Medium Rectangle und 6:1 Content Ad das Maß aller mobilen Dinge, besteht heute eine unüberschaubare…
MATCH. CREATE. MEASURE. = Die Erfolgsformel des Axel Springer Brand Studios
Das Axel Springer Brand Studio konzipiert und produziert für Werbekunden Native Advertising Kampagnen - Content in Form von Videos, Reportagen…
Creating Mobile-Ready Video for Facebook and Instagram
Creating engaging and creative video content is a necessity in the age of social. But when it comes to mobile…
Falk Zimmermann
Mr. Falk Zimmermann MessengerPeople GmbH (WhatsBroadcast) Chief...
Yvonne Beister
Ms. Yvonne Beister Axel Springer Brand Studio...
Juliane Sydow
Ms. Juliane Sydow Axel Springer Brand Studio...
Kolja Kleist
Mr. Kolja Kleist BurdaForward Advertising GmbH Director...
Karsten Günther
Mr. Karsten Günther Axel Springer Brand Studio...
Sonja Knab
Ms. Sonja Knab BurdaForward Advertising GmbH Director...
Stephan Sigrist
Mr. Dr. Stephan Sigrist Think Tank W.I.R.E....
Christoph Arras
Mr. Christoph Arras AS&S Radio GmbH Marketing/Teamleitung...
Bernard Domenichini
Mr. Bernard Domenichini ARD-Werbung SALES & SERVICES...
Julia Bauer
Julia Bauer started her journalistic career as a trainee at BUNTE.de. She moved to the Lifestyle department of Yahoo! Germany…
Judith Jegodowski
Ms. Judith Jegodowski TextMaster Head of Sales...
Victoria Weidemann
Victoria has a French-German background and has worked in journalism and international relations before joining the Parisian tech sector. She…
Dr. Imme Baumüller
Ms. Dr. Dr. Imme Baumüller iq digital...
Tim Rottländer
Mr. Tim Rottländer iq digital media marketing...
Alexander Evangelinos
Alexander Evangelinos is responsible for the digital video strategy of BUNTE.de as a journalist, producer and developer in the Moving…
Noha Bashir
Ms. Noha Jimena Cos Facebook EMEA Team...
Gera Geissel
Gesa joined Henkel in 2006 and built her career in various national and international positions in strategic Marketing and Category…
Andreas Briese
Andreas joined Google in 2008 and has held various positions in the YouTube Content Partnership team. He currently leads the…
Nina Zimmermann
Nina Zimmermann was born in the UK and has held various executive positions in the digital sector in Germany at…
Luke Barnes
Luke Barnes is the Chief Commercial Officer for VICE for EMEA region, now spanning 16 countries across the continent from…
Lars Bendix Düysen
Lars Bendix Düysen started his career in music and media business in 1998 at Bertelsmann Music Group where he worked…
Jörn Mecher
Mr. Jörn Mecher INTERMATE Media GmbH Co-Founder...
Sepita Ansari Pir Seraei
Mr. Dr. Sepita Ansari Pir Seraei Catbird...
Josef Springl
Mr. Josef Bashir Facebook Blueprint In-Person Training...
Felix Jahn
Felix is responsible for leading and growing the PUMA eCommerce business in almost 30 countries. He manages teams of international…
Tina Beuchler
Tina Beuchler, Digital & Media Director, Nestlé Deutschland AG, is currently responsible for implementing and managing the digital transformation at…
Arthur Wetzel
Mr. Arthur Wetzel 24translate Deutschland GmbH &...
Oliver Vogel
As Chief Creative Officer, Oliver Vogel oversees the company's content-related activities and supervises the work of its producers. Oliver Vogel…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
Andrew Mendoza
Andrew Mendoza is the Chief Strategy Officer of Inception. Inception is a leading next-generation immersive (VR/AR) content network, combining unique…
Kweku Mandela
Spending his childhood in the United States, it would be upon his return to his native home of South Africa…
Julia Peglow
Julia studied visual design at the Hochschule für Gestaltung Schwäbisch Gmünd and at Ravensbourne College of Art and Design in…
Louise Houghton
Louise is a British host, broadcast journalist and voiceover artist. She works internationally on TV, online and at a variety…
Chris Babayode
Chris Babayode is the Managing Director of the MMA in EMEA with a remit to enlighten, empower and enable marketers…
Neal Mohan
Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products and user experience on all platforms…
Toccara Baker
As Product Marketing lead for Advertising Cloud in EMEA, Toccara is responsible for growing awareness and adoption of Adobe Advertising…
Top 5 Conversion Killers and How to Beat Them
Top 5 Conversion Killers and How to Beat Them Using the experience we have within the MarketForce team in EMEA,…
Erweitern Sie das Markenerlebnis mit Augmented Reality: Was Marken jetzt wissen müssen
Augmented Reality (AR) nimmt immer mehr an Fahrt auf. Einige Marken und Content-Ersteller haben bereits innovative AR-Anwendungen eingeführt, aber die…
The “insane” business case: Why brand CFOs love uniting brand and commerce sites
What if you could double your online revenue? Find out how top global brands bridge the gap between online stores…
Adam Singolda
Adam Singolda is the founder and CEO at Taboola, the leading discovery platform, serving over 1B unique users every month.…
Catriona McLaughlin
Ms. Catriona McLaughlin Accenture Interactive Content Strategy Lead D-A-CH 238...
Ingo Kahnt
Mr. Ingo Kahnt Perfomics GmbH Managing Director...
Matthias Wesselmann
Mr. Matthias Wesselmann FischerAppelt AG Vorstand 238...
Sascha Pallenberg
Mr. Sascha Pallenberg Daimler AG Head of Digital Content 238...
Blundstone Osterberger
Mr. Blundstone Osterberger C3 Creative Code and Content GmbH CDO...
Rita Orschiedt
Mrs. Rita Orschiedt Süddeutsche Zeitung Head of Content Marketing Solution...
TRO presents Sonic DNA: How Technology Fuels Creativity
Brands thrive on (e)Motion(s). Music and sound are essential tools for creating a strong emotional loyalty between brands and consumers.…
Rolf Illenberger
Dr. Rolf Illenberger is founder and CEO of Viond. Viond operates a unique platform for easy content creation and publication…
The Value of Mobile Data: Brand Marketing in the Smartphone Age
The key to harvesting the full benefits of the omnipresent smartphone lies in the proper and responsible collection, analysis and…
Commerce in action: Define services or solutions your customer will love
Marketing managers have access to more customer data than ever before but often still don’t know how to handle and…
Conversion-Rate international steigern mit der richtigen Übersetzungsstrategie
Schon auf dem heimischen Markt werden oft einige Komponenten übersehen, die entscheidend zur Steigerung der Conversion-Rate beitragen können. Deshalb gilt…
Personalization and Artificial Intelligence – The use of algorythms to turn visitors into customers
Nowadays personalization is no longer a choice for website users. If they don´t see what they are looking for, disappointment…
Twitch presents LiveStreaming: The Explosive Growth through ESports & Gaming
Live Streaming has come to stay. 77% of German Internet users aged 14 and over watch films, TV programs or…
Telekom presents TV goes Magenta
In the past years, Telekom Deutschland has become an innovative player in the TV Business. We are the fastest growing…
Taptica presents Science meets Art – The Convergence of Data and Creative in Video
From East to West consumers have gravitated towards video content, and whether it's films, television, short clips or advertising, this…
Band of Brothers: Influencer-Talk with Julien Bam & Shawn Bu
They are one of the most popular - and creative - pair of brothers in German media: Julien Bam und…
Brand Experiences: How to turn customers into fans with music and sports events
Live events and experiences are booming – all over the world. Brands are constantly searching for new and more effective…
Trust, Credibility and Authenticity in an Anti-Ad World
Increasingly people are skeptical and disillusioned with the way brands are engaging with them and flooding them with one-sided marketing…
We Are All Human. The power of words to heal a fractured world
The world is making progress but has a fragmented narrative. Divisive language is getting traction, people don't trust what they…
The Power of Podcast – Wirkungsstudie zur Konzeption erfolgreicher Podcast-Werbung!
An die „Spot on Podcast“ Studie anknüpfend wird in diesem Jahr die Wirkung verschiedener Werbeformen (Sponsoring, Audio-Spots und Native Ads)…
The Age of Alliances: How European Media build powerful Collaborations to stay competitive
In an environment where disruption and constant change are challenging traditional market players, the newly formed media alliances might be…
The Streaming Battle: How to directly connect with the viewer
The TV industry no longer looks the same. Complicated cable systems are being replaced by simple streaming delivery with sophisticated…
Keeping Pace: Media in Times of Change
Publishers and media companies face ever greater challenges in the course of their digitization. It’s not just about defending the…
Musical Age of Personalization
New technology and smart data have provided music streaming services an opportunity to get closer to music fans than ever…
DMEXCO brings Milko Malev on board as Director Communications & Media
...Marketing, Social and Paid Advertising as well as Content Marketing,...
World of Agencies
...interesting content in the midst of innovative design headline_text_box image_box...
The speaker highlights at DMEXCO 2018
...host of digital professionals, round off the content of the...
dmexco completes its management team: Dr. Dominik Matyka named Chief Advisor
...deepen their content-related cooperation, so that dmexco will remain the...
Press
...The respective issuing companies are responsible for the content of...
Gesteigerte User Experience unter Berücksichtigung von Markenerlebnis und Produktdesign im digitalen Kontext
Die klassische Zielgruppenansprache und Markenkommunikation muss heute über das reine Themen-Management hinausgehen und ebenso eine ganzheitliche Betrachtung des Menschen in…
“Addressing the Unaddressable”: Einblicke in die datengetriebene Zukunft
Das Internet des Lesens und Sehens wird vermehrt verdrängt vom Internet des Sprechens und Hörens: Audio erlebt die Evolution. Smart…
Ben Plomion
Ben is the Chief Marketing Officer at GumGum, with responsibility for brand management, integrated marketing programs and corporate communications. He…
Alicia Hatch
Alicia Hatch is currently building the creative digital consultancy of the future as the Chief Marketing Officer of Deloitte Digital.…
Brett Zucker
Brett joined Monotype in 2015 and serves as Chief Marketing Officer. In his role, he is responsible for Monotype's revenue…
Pete Cashmore
Pete Cashmore is the founder of Mashable, the go-to source for tech, digital culture and entertainment content. His passion for…
Josh Golden
Josh Golden was named President & Publisher of Ad Age in June 2016. In September of 2017, he re-launched the…
Martin Lütgenau
As the Managing Director of BurdaForward Advertising GmbH, Martin Lütgenau is responsible for the direct and programmatic sales and the…
Sabine Eckhardt
Sabine Eckhardt, Chief Commercial Officer at ProSiebenSat.1 Media SE, is responsible for the monetization of the Group's content, primarily with…
Soumya Sriraman
Soumya Sriraman is President for BritBox, a joint venture between BBC Studios, the subsidiary arm of BBC, and ITV, the…
Jim Egan
Jim Egan is Chief Executive Officer of BBC Global News and takes full strategic and financial responsibility for the business,…
Oliver Vesper
Since 2011, Dr. Oliver Vesper is Managing Director at smartclip, since January 2018 he additionally holds the position of Managing…
David Fischer
David Fischer founded Highsnobiety in 2005 as a streetwear and subculture-focused passion blog. Today, his media brand has over 21…
Michael Krause
Michael Krause is Managing Director EMEA at Spotify. He supervises international markets across the EMEA region and oversees operations in…
DECODING DIGITAL MARKETING – Navigation im Zeitalter der Marketing-Hypes
After the discovery of language, writing, telephone and telefax, digitalization promises to be the next quantum leap in communication evolution:…
Dominique Delport
Dominique is a graduate of the EM Lyon (École Supérieure de Commerce de Lyon) and a winner of the MBA…
Jim Squires
As head of Instagram Business, Jim is responsible for helping businesses of all sizes market successfully on the platform. Prior…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
The Technology of Storytelling: The Evolving Consumer Journey
The store aisle used to be the most effective path to purchase…not anymore. In a world where disintermediation enabled by…
It’s A Great Day to Video: Driving Impact with Facebook Video Ads
Video content and consumption are booming on Facebook and Instagram - but what about video advertising? Does it really create…
Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory
The Internet is constantly changing, especially in the Mobile segment. Videos become increasingly important: to tell stories, spread news and…
Transparency in Ad Tech: Removing Unknowns, Driving Efficiency, and Giving Marketers Control
In manufacturing, a company knows how much they pay for every material and who they are paying – why isn’t…
Bring Your Business Story to Life with Instagram Stories
Discover why more than 50% of businesses are using Instagram Stories to tell their stories and drive results. We look…
Influencer Marketing Success Stories for Every Stage in the Marketing Funnel
While influencer marketing gets a lot of hype, savvy brands have figured out how to successfully apply influencer marketing tactics…
Produktvisualisierung im E-Commerce – automatisierte Workflows für Fotos, Videos und Animationen
Kein Onlinehandel ohne Bilder! Aber wie werden die besten Ergebnisse erzielt? Durch effektvolle Fotos, dynamische Videos oder eine Kombination von…
Marci McCue
As a member of Flipboard’s founding team, Marci is responsible for turning Flipboard into a globally recognized brand with accolades…