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Privacy Policy

...services associated with it, we rely on service providers that...

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Exhibit at DMEXCO

...you! What our exhibitors say: Additional services for exhibitors Are...

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Safety information

...login data for Koelnmesse services if you do not trust...

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DMEXCO 2024 Packages

...walls and counter is included​ WIFI and other services available...

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DMEXCO 2023 Packages

...stress-free trade fair appearance. Networking Spaces 100645 100644 Maximum outcome...

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Stories

11 results

CES 2021: 6 relevant marketing trends unveiled by the virtual tech show

330 2844 377 90 188 The Consumer Electronic Show (CES)...

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Six marketing trends from CES 2020 you shouldn’t be missing

...technology, pioneering marketing trends also took centre stage at CES...

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CES trends in 2019 and what they mean for marketers

...season each year, the CES trade show in Las Vegas...

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Outshining the competition using the Customer Effort Score

...– even the slightest inconveniences leave customers frustrated. Their natural...

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The right way to apologize to customers

...Score, or CES, for your company. The CES is a...

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Topics and Tracks

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Podcasts

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Mirko Kaminski on China, innovation cultures and the relevance of global technology events

...CES? Mirko reveals one of his favorite customers and describes...

Resources

138 results

Guide: Best practices for customer interviews in product management

...creating successful products? Products and services that sell on the...

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This is why you should improve your marketing processes

...King places emphasis on the perspective of marketing departments. Let...

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Toolkit: how to conduct a successful competitive analysis

...offices Official gazettes and company registers These and similar sources...

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Guide: on the path to success with mobile app marketing

...of mobile devices, specialized apps are also continuing to grow...

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Whitepaper: Ensuring successful start-up business development

...and resources will be needed for this. Business area development:...

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Events

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Videos

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YouTube: Mass Media Reimagined

Cecile Frot-Coutaz (Head of EMEA YouTube) & Lisa Sophie Laurent (Moderator): With viewing experiences becoming increasingly personal and subjective, what…

From Formula 1 Champion to a Digital Platform

From Formula1 Champion to a Digital Platform Starting as a kart driver at the age of six, Nico Rosberg successfully…

Driving Growth Through Experience Driven Commerce

Over the past 5 years, as one-time competitive differentiators have eroded, companies have moved to competing on customer experience. At…

Press

56 results

DMEXCO trend survey indicates that German users are highly critical of advertising on streaming services

17194 241 240 1 Are subscribers to streaming services more...

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DMEXCO trend survey on energy and advertising: Although the consumption of resources is becoming increasingly important, only a minority of people are implementing specific measures

...clear on one thing: the consumption of energy and resources...

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DMEXCO 2018: New Tickets, Stable Prices

...held in Cologne from September 12 & 13. The prices...

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“Trust In You”: Industry discusses the importance of trust in digital marketing at DMEXCO 2019

...and services. Users must be able to trust that companies...

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DMEXCO @home: Successful Premiere of Digital DMEXCO

...happen under the toughest of circumstances! We were surprised and...

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