Latest News
17 hours ago
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
19.04.2019
Why quantum computers are a security threat
Experts are looking for encryption methods that these new computers can’t crack
18.04.2019
Using your own data at the Dynamic Desk
L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data
15.04.2019
1. FC Köln: Digital marketing as a medium-sized company
A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
12.04.2019
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
11.04.2019
Purpose marketing: more attitude, please!
Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
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