Where is the fashion industry heading? Between ultra-fast and second-hand.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
Women at the BVDW: a four-year action plan – what’s happened in that time?
“The imbalance is obvious, and we aim to counteract it. ..." The German Association for the Digital Economy had adopted its action plan to iron out that discrepancy in 2018. Four years later, we want to take a look back: What’s happened?
Twitch: Achieving streaming success through community building
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
w3.vision: DMEXCO 2022 and w3.fund launch a unique Web3 event
Non-fungible tokens (NFTs), crypto communities, blockchain, and the metaverse. The inaugural “w3.vision” event at DMEXCO on September 21 and 22 in Cologne will take a deep dive into these important future topics. This exclusive “event within an event” is being organized by DMEXCO in collaboration with w3.fund. A dedicated experience, networking, and conference area at Europe’s leading digital marketing & tech event in Cologne will bring together top Web3 experts with the industry’s biggest brands.
Yes to diversity marketing, no to social washing
More and more customers are expecting diversity from companies. Diversity marketing therefore offers enormous potential for brands – as long as the campaigns are credible. Our story explores how that can be achieved.
Instagram
Latest tweets by DMEXCO
Twitter
Upcoming Events
05.07.2022 -
07.07.2022
Mad//Fest
DMEXCO
21.09.2022 - 22.09.2022
Cologne
21.09.2022 -
22.09.2022
Cologne
DMEXCO
Bits & Pretzels
25.09.2022 - 27.09.2022
ICM Munich
München
25.09.2022 -
27.09.2022
ICM Munich München
dpm69ynm7hibrmwftxvi
Web Summit
01.11.2022 - 04.11.2022
Altice Arena
Lisboa
01.11.2022 -
04.11.2022
Altice Arena Lisboa
Web-Summit (1)-01