What is the dmexco and Procter&Gamble Start-up Hatch?

The new pitch format of dmexco brings together the leading and most innovative Start-ups for a live presentation on the dmexco stages.
Exclusive presenting partner: Procter&Gamble.
The participants compete for a prize money of €20,000 in four semi-final pitches at the dmexco Start-up Village and the grand finale at the dmexco Debate Hall. The prize money will be provided by our sponsoring partner Procter&Gamble. Besides the main prize, the participants get the chance of an exclusive coaching on a partner level with Lakestar and Project A.

What to expect?

First dmexco day, September 13

Up to 20 selected Start-ups will present in front of distinguished investor panels, accelerators, incubators, influential media, and global brand partners. Each presentation will be held on the dmexco Start-up Village stages in a maximum of four different pitches, followed by a Q&A session with the jury and audience. The winners of each of the four pitches will make it to the grand finale on September 14.

Semi-Finals on Stage

13.09. / 11:00 – Start-up Stage 1
Pitch 1

13.09. / 13:30 – Start-up Stage 1
Pitch 2

13.09. / 12:15 – Start-up Stage 2
Pitch 3

13.09. / 14:45 – Start-up Stage 2
Pitch 4

Second dmexco day, September 14

The big “Shark-Tank-like” finale will take place in the Debate Hall. The four best Start-ups of September 13 will take their chance to convince the jury in a final six minute pitch followed by a another Q&A session. The winner is to be announced afterwards and looking forward to a prize money of €20,000 as well as further benefits provided by our presenting partner Procter&Gamble and the jury members!

The Grand Finale

14.09. / 11:15 – Debate Hall
“The dmexco and Procter&Gamble Start-up Hatch Finale

The Jury of the big finale on the second day

Sophie Blum, Procter&Gamble
Dr. Florian Heinemann, Project A
Christoph Schuh, Lakestar
Terence Kawaja, Luma Partners
Bessie Lee, Withinlink


The dmexco and Procter&Gamble Start-up Hatch is open to Start-ups exhibiting at the dmexco Start-up Village, which are meeting the criteria of offering a solution, product or a service for the digital marketing, media or advertising sectors. Alternatively, the Start-up may provide a technology for the Internet of Things.

Applications must be submitted until August 31, 2017 and contain a video of max. two minutes with the Start-up’s profile, its business and motivation for participating at the dmexco and Procter&Gamble Start-up Hatch.

Applications have already started – only for participants of the Start-up Village. Apply Now!