Premiere fever in Tokyo: On June 13, 2017, dmexco greeted its leading business partners from Japan’s digital marketing, media, and communication industry in their own country for the first time. dmexco met the representatives of the digital business in Asia: The topics to be discussed did not only include the dmexco-related opportunities and activities of the event’s partners from Japan, but also the trends of the year: Programmatic, Sensors, Algorithms, Big Data, AI, and End-2-end Tracking.
In what directions will marketing develop in the years ahead? What does this mean for agencies, platforms, technology partners and, above all, the users? Are there special regional characteristics within the global markets? Through these current issues and questions, Christian Muche (dmexco) and Curt Simon Harlinghausen (Lead Business Transformation at Publicis Media, Publicis Groupe) took their listeners on a journey into the virtual future.
This dmexco satellite event in Tokyo was supported by Smartnews as cooperation partner.