So1 - powerful AI targeting and price individualization for retail
So1 is one of the driving forces of retailer digitalization. It offers a completely new approach to (price) promotions in the consumer goods industry and performs forward looking multi-goal optimization with regard to consumer satisfaction, revenue, or profit. By personalizing promotions, So1 achieves a ROI that exceeds levels conventionally attainable by as much as a factor of ten.
So1's powerful targeting engine for grocery retail is based on machine learning and artificial intelligence. It understands consumer behaviour, product preferences, price sensitivity, and purchase intentions on an individual level. These insights are used to programmatically create, rank and distribute personalized and price-optimized promotions for users in real-time and across devices.
Since it's first retail cooperation with the German supermarket chain Kaiser's-Tengelmann, So1 has optimized 84 million offers for 850.000 unique users in 450 stores across Germany - ranging from supermarkets and discounters to drugstores. Overall, So1 increased offer redemptions by a factor of 5, grew basket size by +13%, and improved margins by +44% thanks to its personalized discounts.
So1 was founded in 2012 by Raimund Bau and Sebastian Gabel, after both of them supported mathematical models with numerous consumer goods manufacturers as part of consulting mandates in the pricing and budget allocation.
So1's headquarter is located in vibrating Prenzlauer Berg in Berlin. Research & development are mostly run out of our Warsaw office. Both offices combined, So1 employs 35 of the best talents from all over the world, with specialization in consumer goods and retail, statistics, econometrics, mathematics, physics, machine learning, neurobiology, computer science, ad tech, real time bidding, natural language processing, fx / commodities training, automatic risk management, loyalty management and the like.
address: Oderberger Str. 44, 10435 Berlin, Germany
phone: +49 (0)30 208 987 30
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