Influencer marketing: Is it the next hype or a scalable and sustainable communication instrument?

From outsider to superstar: Only ten years ago, user-generated content was regarded as unpopular. Today, however, social influencers are sought-after publishers. Because of their authenticity and approachability, they have become coveted partners of the advertising sector. Cooperation with them enables advertisers to conduct a completely new kind of dialogue with consumers that is highly effective. This cooperation creates involvement, generates fans, boosts sales and/or stages themes in a way that is creative and tailored to particular target audiences. But which influencers are the best fit for which brands? G+J e|MS has created an innovative marketing platform called “InCircles” that makes influencer campaigns scalable, plannable, and measurable. Thanks to a full-service approach to giving advice, it gives customers lots of support. How it works and where it has limits will be demonstrated by our sponsor G+J e|MS in Munich.

TICKETS

Could we raise your interest in this topic? We are looking forward to your participation! Tickets for the price of 79 Euro per person are available from now on at the Ticket Shop. Please note: Space is limited!

AGENDA

18.30 h: Admission, Welcome Drinks & Finger Food
19.15 h: Greeting by dmexco
19.25 h: „Elevator Speech“: Short & concise theme introduction / Sponsor
19.35 h: „Hot Chair“: Interview / Sponsor
19.45 h: „The Prophet“: Visionary outlooks & critical assumptions / Prophet
19.50 h: „Night Talk“: Hosted, controversial 1:1 / Sponsor & Prophet
20.20 h: Networking, Drinks & Finger Food
22.30 h: End

Speakers

Sponsor Speaker:
Frank Vogel, 
Speaker of the Board G+J e|MS

Prophet:
TBA

Presenter:
Martin Meyer-Gossner,
The Strategy Web

Location:
Freiheizhalle
Rainer-Werner-Fassbinder-Platz 1
80636 München
Beginn: 18.30 Uhr

Sponsored by: