After celebrating its successful premiere in 2016, the dmexco Motion Hall was going into the second round. In 2017 we featured even more top media brands from all over the world, as well as new international showcases presenting the most exciting moving image trends on the imposing Motion Hall Stage. In compact previews held on both dmexco days, broadcasters, publishers, platforms, and media groups presented their latest content productions, newest multiscreen developments and innovative marketing opportunities. You had the chance to meet the speakers in the new Motion Hall Speakers’ Lounge after the screenings or at their respective stands within the halls!
New in 2017 — an even bigger array of relevant insights and business cases: We started the day with international showcases of the hottest new video and content themes. At 10:15 am sector experts presented the top trends and international best practices from the areas of branded content and virtual reality! And at 11 am we then began the exclusive screenings of the following leading media brands.