dmexco presents

Lufthansa #FlyingLab: The dmexco
Pre-Conference at 30,000 feet

Outstanding – Unique – Inspiring

Experience the dmexco Pre-Conference on board Flight LH 405! For you, dmexco 2017 will already begin on September 11, 2017 in New York with the Lufthansa FlyingLab — an exclusive conference high above the clouds, broadcast to all passengers via video live stream.

Top speakers from the dmexco Conference will be discussing the most important trends and innovations and then answering your questions in the subsequent Q&A session. Be part of this unique event and make new business contacts even before the actual dmexco has officially begun.

Take your chance to deepen your conversations with other participants. Also part of your FlyingLab Package is of course your personal ticket for our official VIP Opening Party on September 12 and the dmexco show on September 13 & 14!

Check-in Now: Book your seat on board LH405 hosting the Lufthansa FlyingLab at sensational prices!

Your FlyingLab Package at sensational prices:

Flight Ticket incl. Pre-Conference above the clouds + Transfer to Cologne + VIP Opening Ticket + dmexco Ticket + Individual Return Flight

Economy Class: from USD 1.145,- plus fees
Premium Economy Class: from USD 2.392,- plus fees
Business Class: from USD 3.273,- plus fees

The Speakers on Board

Cindy Chin, Member NASA Datanauts & David Meza, Chief Knowledge Architect, NASA – Johnson Space Center

Look up to the stars:  Talk between Cindy Chin, Member of the NASA Datanauts, & David Meza, Chief Knowledge Architect, NASA – Johnson Space Center

Let’s look up to the stars with Cindy Chin and David Meza. Enjoy an inspiring talk about NASA innovation, digital transformation, and new competitors — and take a look far into the future to learn what could be the next big thing in travel.

Natan Edelsburg, Executive Editor / EVP, Muck Rack & Shorty Awards

Reaching new heights in social media — the Shorty Awards, presented by Natan Edelsburg

The Shorty Awards, which are now in their tenth year, honor the best of social media by recognizing the outstanding influencers, brands, and organizations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine, and more. Past winners include Taylor Swift, Tyler Oakley, Casey Neistat, Hannibal Buress, Malala Yousafzai, Jenna Marbles, J.K. Rowling, PewDiePie, and DJ Khaled. To help us understand what it takes to achieve greatness in today’s ever-changing social media ecosystem, Senior Supervising Producer Natan Edelsburg will showcase some of the recent winners.

Jon Collins, Global President of Integrated Advertising, Framestore

Storytelling with VR: Live demo with Jon Collins, President of Integrated Advertising, Framestore

Framestore created one of the world’s first VR marketing campaigns back in 2013 (HBO’s “Ascend the Wall”), and has gathered several years’ experience working with brands and studios on major VR projects.

Terence Kawaja, Founder and CEO of LUMA Partners

Terence Kawaja – inventor of the Lumascapes – will present an exclusive dmexco LUMAscape. Gain insights who is who at dmexco as well as into the newest developments of our industry and learn who is the next big fish in media and technology.

Rachel Levin, alias RCL Beauty

Rachel Levin will share valuable insights into her succesful activities in the field of beauty on YouTube.

What to expect?

At the gate in New York: We will welcome you to the Lufthansa FlyingLab 2017. You can then immediately start meeting and engaging with other dmexco visitors and receive your exclusive FlyingLab package for your participation in the unique pre-conference 10,000 meters above the ground.

On board a Boeing 747-8: We will set up a live studio with a camera in which 5 speakers will give their exciting presentations. You can watch the presentations from the comfort of your seat using your device’s Wi-Fi connection, and will then have the opportunity to ask the speakers questions for the Q&A session. After the program, there will be plenty of time for interesting talks with the speakers and other dmexco visitors.

At Frankfurt Airport: We will welcome and get you from Frankfurt right to Cologne.

September 12, 2017: As a participant of the FlyingLab, you are on the guest list for the VIP Opening Party. Starting at 9:30 pm, you will be able to connect with other top-level guests and round off the evening in an exclusive atmosphere.

dmexco 2017: dmexco is taking place in the Koelnmesse fair grounds on September 13 & 14, 2017. Benefit from free access on both days and  experience the leading exposition for digital marketing as well as an outstanding conference!

Return trip: Your Package also includes an individual return flight.

How to book?

The travel agency Lagraff Reisen will take care of the booking procedure concerning your FlyingLab participation. Just send an e-mail to your contact partner Klaus Menges via and he’s going to arrange everything for you.

Mr. Menges is going to book your flight LH 405 with our FlyingLab as well as your transfer from Frankfurt to Cologne.

Furthermore, he will register you for the VIP Opening and dmexco itself.

At last, he will book your preferred return flight.