YOUR EXECUTIVE SESSION WITH
INTERNATIONAL NETWORKING
90 / incl. VAT
  • PARTNERS
  • We will have an exclusive VIP session on September 15 for executives from Israel and international ones; as another networking opportunity to get the most out of the event.

    The session will include up to 60 people, as well as panel, key note speaker and networking.

    Register now and we will notify you soon about the event and companies that will attend.

    The topic for the session will be:
  • Video Native Advertising & Agencies
    • Innovative advertising models increasing optimization and performance
    • Outstream and native video - the new opportunity for video growth
    • Cross-screen video monetization
    • Discuss how different types of agencies deal with the new mobile era
    • And more!
    10:30 AM – 12:30 PM
    DMEXCO VIP SESSION ROOM Hall 9
Pre-registration

Please indicate your personal data here.
We will come back to you regarding your registration request as soon as possible.

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The media video industry is always in a changing/transition mode, in fact it’s a vertical that shows the highest growth however has its own challenges and opportunities for the industry going forward.

Agenda for the session:
Keynote speaker Rafi Ton CEO Nuviad – The RTB environment is littered with fraud. It is estimated that $6 billion is being stolen from advertisers every year due to online ad fraud. Recent survey by eMarketer in the US and UK lists Programmatic fraud as the #1 obstacle to adoption of programmatic advertising. Bots account for 11% of display ad views and 23% of video ads. NUVIAD developed Sentinel – the industry’s first Real-time RTB anti fraud solution for SSPs, Exchanges and DSPs. Instead of fighting with your customers for refunds due to fraud, NUVIAD Sentinel blocks fraudulent RTB transactions before they reach your customers and demand partners.

Panel:

*   Moderator Oren Nauman  11stream
*   Gilad de Vries, SVP Strategy Outbrain
*   Asaf Hachmon Head of Business Development Wise Data Media

Semion Rotshtein CEO Cydersoft
Cydersoft offers a comprehensive set of mobile video advertising technologies and monetization services that leverage its home-grown scalable VideMob platform. VideMob combines a built-in real-time anti-fraud solution and machine learning technologies with RTB and programmatic processes to optimize publisher yield and advertiser efficiency.

Outbrain
It’s the value of bringing audiences and content together. We delight readers, create revenue, drive engagement and breed consumer insight, bringing premium publishers and marketers of all sizes into the world’s most vibrant content marketplace.

Wise Data Media
Wise Data Media is an artificial intelligence (AI) real-time bid management system that drives wise marketing decisions across all digital channels

During this session we are going to touch on the most important topics this industry currently facing:

  • Content and brand safety – this topic is the first and most important as its still changing and bring new challenges, we will explore some key solutions and methods in place and some future thoughts

  • The trade desk positions – 2016 was the agencies and trade desks key blooming year we will discuss the DSP/Agency/Trade desks roles and positioning going forward

  • Facebook and Google dynamic changes – as marketing leaders we will dive into Google and Facebook current announcements and discuss how this may affect the industry

  • M&A in the industry – the last 12 month brought many exciting deals – we will review few of them and analyze

  • Digital monetization strategy – companies are seeking their path into video monetization domain – we will discuss the strategy and needs behind this kind of transformation and market approach

  • Social listening aspects – new players in the market controlling the content listening aspects – we will explain who they are and how they change the experience and perception of the content

  • Video strategy – this is key parameter for understanding our world and execution needs strategy – we will discuss some great case studies and pivots that made difference

  • Data and content – content and data are the king and the queens – we will evaluate the latest highlight and technology in the industry

  • Breakthrough technology and innovation – in our crowded market ONLY unique technology makes a true difference – we will discuss some advanced tools and technologies we think are game changing

  • 2017 trends – we all know that our market change rapidly – we will review at glance our prediction for 2017 trends to watch

Here is partial list of companies that will attend:
OpenX, Kineto, Woobi, Amdocs, MGID Inc, Quantum, Earth TV, Reveelz, Appreciate, Jinni, Magisto Fruzzel, Youappi, Paperless Inc., Evolve Media, ConvertMedia (Taboola), NUVIAD, Vexigo, Pulsepoint Cedato, Outbrain, Fuel Digital Media Limited, limelight, Native Ads, Wiseroll, Surfboard Digital E COMMERCE ONE TO ONE MONACO, Wisemedia, Media Impact Nordic AB LEAD’IN, Lancio Entertainment DQ&A Media Group, News UK, Mars Media Group, Cydersoft Crazy 4 Media,StartApp, Deutsches Mode Institut, Gartner, Pacifica,Quantcast, Play Games, Amazon, News and media holding, a.s., Play Games a.s., PACIFICA, Gartner

# ABOUT

At its first show in 2009, DMEXCO was already more successful than expected. The show was the basis of the successful development of DMEXCO, which will soon host nearly 1,000 exhibitors from all over the world and present more than 500 hours of conference program to more than 50,000 attendees coming to Cologne for business and knowledge transfer.

DMEXCO is the global business and innovation platform of the digital economy, alongside CES, the Mobile World Congress, and Cannes. It connects the existing economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, DMEXCO has developed into the forerunner of the digital transformation.

Today DMEXCO is the growth driver of the global digiconomy. It provides direct business transactions, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value.

DMEXCO — the leading global expo and conference of the digiconomy

# CONTACTS

VIP Program ISRAEL
 &
Executive Sessions

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Ariel Shapira

T +972 (0)544 543172
arielshapira@gmail.com

VIP Program dmexco
meets ISRAEL

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Saskia Spiske
Project Assistant

T +49 221 821 38 08
F +49 221 821 99 1333
s.spiske@dmexco.de