“A pure stroke of Inspiration”

A special pre conference up in the air: "The dmexco FlyingLab was a pure stroke of inspiration and the perfect kickoff for dmexco 2017" says Christian Muche.

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“We really hit a nerve in Germany”

Emma Heming-Willis loves coconut, already her grandmother did. What plans the successful founder of CocoBaba has in Germany and why data driven marketing is so important for her she explains in this interview.

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Why dmexco 2017 is so exciting for our biggest exhibitors

Google Germany, Publicis Media, Webtrekk, IP Deutschland and SAP Hybris will be among our biggest exhibitors at the Expo this year. Here you can see for yourself why companies find dmexco 2017 so exciting, what they are showcasing in Cologne, and what top trends they can expect in the future.

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„AI is the brains and the driver of the marketing of tomorrow“

Jörg Binnenbrücker (Managing Partner, Capnamic Ventures), Klaus Eck (Managing Partner / Founder d.Tales), Falk Hedemann, (Journalist, Social Median, Content-Strategist), Gerrit Schumann (Chief Digital Officer Verlagsgruppe Handelsblatt), Sven Wedig (CEO & Founder, Vollpension Medien GmbH) and Stefan von Gagern (Journalist, Content, PR, Social Media) - these Social Media and Digital Marketing Experts are the 2017 dmexco ambassadors. Where to catch them at dmexco or in the social web you can find out here.

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GENDER EQUALITY @ DMEXCO

For us, “gender equality” is not just a buzzword. dmexco has launched three initiatives that strengthen and connect women, with the goal of taking a critical look at the career conditions for women in the fields of marketing, media, and technology. Together with our partners, we want to investigate the status quo inside companies.

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GDPR, Industry 4.0, alliances etc.:

The new data protection regulation will go into force next May, but companies must already set their course for compliance now. This is just one of the important topics at dmexco2017 concerning the German and European market.

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Interview with Tim Kendall, President at Pinterest

"We hope Pinterest is a tool that helps people live better lives." And: "Over the next 20, years we believe visual search will overtake from text search. The difference between text and visual search is like the difference between information and ideas", says Tim Kendall, President at Pinterest. Find out more.

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#Pure Party

This year, the dmexco #Pure Party will once again be the perfect way to end your first day of the show. When we see the great atmosphere at the Expo and among the audience in front of the Conference stages, and when we realize what a top-level international event we’ve once again created together with our team, we know that this party at the Wolkenburg event venue in Cologne is exactly the right highlight for the evening.

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Boarding for Lufthansa #FlyingLab

On their way to dmexco, the passengers on flight LH 405 from New York to Cologne will be treated to a very special program: dmexco speakers will give exclusive talks on board about the theme of digitalization. In this interview, Torsten Wingenter, Senior Director of Digital Innovations at Lufthansa Airlines, talks about his new preconferencing program, which will be taking place on a flight from the USA to Germany for the first time. He also shares his views about the future of flying.

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Ramp up your Business

The few remaining places are very much in demand, so only a small number of additional start-ups can still register for the dmexco Start-up Village 2017. The program will include the dmexco and Procter & Gamble Start-up Hatch, which will give young companies a great opportunity to present themselves to potential investors. At the Hatch, up to 20 start-ups will be able to compete against one another in front of a large audience in order to obtain €20,000 in funding.

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