The Branded Content Showcase
Moderator: Susan Bäthge
"This is the age of branded content." ..... This was a recent comment from ITV Chairman and television industry veteran, Sir Peter Bazalgette. An important landmark quote from the man that brought Big Brother to the UK and one of the best-connected figures in the broadcast industry.
In this showcase session, we will uncover the top-trends in branded content through the great work that has recently been produced across the globe. We will take our audience on a journey exploring the rich creative innovations from Mattel, transforming their iconic Barbie to embrace the social media phenomenon to Netscout's groundbreaking documentary film, Lo and Behold, by legendary director Werner Herzog taking viewers on a journey from the birth of cyberspace to the internet’s place in every aspect of our lives. Remarkable brands will present their exceptional best cases in branded content live on stage.
YouTube and our Creators are teaming up to bring you a show to kick-off dmexco. Over 1 billion hours of content is watched daily across all screens. YouTube sets the scene for a diverse ecosystem fuelled by traditional stars, creators and brands so our audience becomes yours.
Join YouTube’s Global Head of Culture and Trends, Kevin Allocca, as he unveils the latest trends and highlights the diversity of content. Kevin will be joined by Andreas Briese, Director YouTube Content Partnerships, DACH & CEE, as well as brands and creators.
Come and join us #YOUTUBEONSTAGE.
Innovation has disrupted how all content is distributed and monetized, yet despite this ever-evolving landscape, the Music Video consistently remains one of the most viewed genres of content in the world.
Join Vevo as we discuss the power of the Music Video as the most premium and brand safe content category connecting brands with engaged audiences, across platforms, globally, and at scale.
National Geographic Partners
Founded in 1888, National Geographic is a trusted global organisation that believes in the power of science, exploration and storytelling to change the world. Each year, through the non-profit National Geographic Society, hundreds of research and conservation programs are funded around the globe. In turn, the stories that this work generates are told using the unparalleled media portfolio of National Geographic Partners, a for-profit entity, which reaches over 760 million consumers, every month.
This includes television channels, magazines, consumer products, and some of the most engaging digital and social media platforms in the world, its Instagram account alone has received more than one billion “likes,” and is the no. 1 brand on the platform worldwide. Through this bold and unique model, 27% of all proceeds is reinvested back in to the National Geographic Society.
In this session, National Geographic will present a digital showcase from award-winning National Geographic Photographer David Guttenfelder and share insights about creating a virtuous cycle of storytelling and philanthropy committed to exploring and protecting our planet.
RTL Group has re-defined TV as Total Video. From powerful content production in all genres for all platforms to aggregation via market-leading linear TV channels and non-linear services. New ways of monetisation with advanced advertising solutions. RTL Group’s international sales house – RTL AdConnect – is at the forefront of this expansion.
Don’t miss this session to learn how RTL Group combines the best of TV and digital for its advertising clients: incomparable international reach, premium content and brand safe environments, a high level of engagement with emotional content and innovative technology on multiple platforms. In a world of complexity, RTL Group is a trusted partner delivering on an international scale.
RTL Group is a global leader across broadcast, content and digital, with interests in 56 television channels and 31 radio stations, content production throughout the world and rapidly growing digital video businesses. RTL Group’s families of TV channels are either the number one or number two in eight European countries. RTL Group’s content production arm, FremantleMedia, is one of the largest international creators, producers and distributors of multi-genre content outside the US. With currently more than 26 billion monthly video views, RTL Group is the leading European media company in online video.
The way that audiences consume content has changed beyond all recognition since CNN broke the mould and launched the first 24 hour cable news network back in 1980. This session draws from all parts of the world’s number one news brand to understand how audiences are interacting and engaging with content and the role that technology and data plays. It will also look at what the future holds in a multi-platform world and unlock where true disruption lies.
Join CNN for this invitation to the future as we embark on a digital-first showcase, rooted in data and covering content creation, delivery, optimisation. We will look at what it means for audiences and advertisers, and why CNN is investing in new data and content solutions and products.
Leading this session on data and content innovation will be CNN International Commercial’s Senior Vice President of Advertising Sales, Petra Malenicka, and Vice President of Digital Commercial Strategy, Rob Bradley, and CNN’s Chief Product Officer, Alex Wellen.
BILD unterhält. BILD erklärt. BILD bewegt. BILD ist mit 38,5 Millionen Nutzern Deutschlands stärkste Medienmarke
Exklusiv werden in der Motion Hall die Content-Pipeline von BILD digital und neue Vermarktungs-Highlights vorgestellt:
Video- und Live-Berichterstattung auf allen Plattformen gehören zur DNA von BILD. BILD ist überall da, wo die Nutzer sind – und ermöglicht Werbekunden den direkten Zugriff auf diese Umfelder. Auf jedem Device und zu jeder Zeit, schneller als alle TV-Formate: Ob Politik, Unterhaltung oder Sport: BILD ist mit 500 Reportern vor Ort.
BILD zeigt, wie diese hohe Reichweiten und das Engagement der Nutzer für Werbekunden genutzt werden können. Best Cases aus den Umfeldern Native Advertising, Sponsoring, Sport-Vermarktung und neue Werbeformen werden präsentiert.
Discovery-owned Eurosport, the number one sports destination in Europe, is committed to supercharging the Eurosport Player, which continues to be rolled continent wide over 2017, and which features a vast array of content rights, being the home of the Olympic Games through 2024 to having exclusive rights in Germany to 45 Bundesliga matches next season.
Eurosport Player, the only pan-European platform that provides a uniquely personalised approach will bring fans the most expansive access to live action at every touch point - anytime, anywhere via over-the-top platforms.
Alex Kaplan, EVP of Commercial for Eurosport Digital will take part in a fireside chat, delivering a thought-provoking discussion on the evolution of the traditional broadcast model and the state of streaming.